Eight questions every marketer should ask their data partners
Forces from outside and within the marketing industry are reshaping the future of addressable targeting, prompting marketers to prioritize the management and activation of valuable first-party data assets. While imperative, that focus is just the start.
Going forward, developing second-party relationships and exploring third-party options will further expand marketers’ data horizons — empowering them to leverage the value of hard-won customer data. Fortunately, there’s an abundance of great data out there — and identifying it becomes easier when teams know the eight simple, yet essential, questions to ask potential partners.
Download this guide to learn more about:
- Making informed decisions about investment in data
- Developing a game plan for responding to evolving technology and regulations
- Finding partners that power growth through mutually aligned goals
Sponsored by Alliant.