Social media has forever changed the face of beauty marketing. Savvy brands have been able to utilize visually-focused social platforms to tell stories, engage with consumers and connect with influencers.
And when success now comes in the form of frequent shares and user-generated content, beauty brands of all sizes are spending more and more on social. However, across all channels, one question lingers: just how exactly can one measure social media ROI?
In this guide you will learn:
- How to properly identify and understand the four key social media marketing elements that will set your brand up for success
- The ways in which brand exposure factors into your social media strategies, including visually-focused influencer marketing endeavors
- The equation for calculating your brand’s post engagement percentage and how that number can be used to indicate potential sales, brand loyalty and growth opportunities
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