The state of content commerce

Content commerce represents marketers’ newest approach to preserving audiences’ connection to publisher’s content while unlocking moments of shopping inspiration — and prompting purchases — for brands and advertisers.

There has been a sharp increase in consumer demand for convenience and speed to purchase when the impulse to buy strikes. For example, in a new survey of more than 70 brands and publishers, 60% of respondents said that they would use Instagram to purchase products if they offered a direct checkout option on their platform. Customers want the convenience of shopping without navigating away from the content they were consuming.

In this new report from Digiday and Tipser, content commerce experts unpack how brands, publishers and technology partners are staying competitive in 2021 and beyond by forging strategic partnerships to create both the shopping and content experience the customer seeks.

Download this report to learn:

How and why consumers are leading the content commerce trend, and why brands and publishers need to get on board
Key differences between affiliate marketing and content commerce, and why affiliate marketing’s role in the marketing mix is transforming as shoppable content expands
The challenges that brands face with content commerce — and how to overcome them