Case study: How Purple dramatically boosted revenue with identity marketing
In an industry with more than 200 competitors, mattress brand Purple was struggling to expand market share. Then the company turned its focus on a single discount program for the military community. That changed everything. In this new case study, you’ll learn how Purple leveraged identity marketing tools to verify discount eligibility more quickly and accurately. The new approach, which rapidly expanded from military consumers to teachers, medical workers and other groups, ultimately generated 58 percent of the previous year’s revenue in just eight weeks.
In this guide, you’ll learn:
- How brands can drive ROAS with a sophisticated slate of discount programs
- Tips and strategies for verifying eligibility more swiftly and accurately
- How identity marketing tools help companies identify and verify consumer “tribes”
- How companies can reduce the amount of personnel devoted to verification