Beyond subscriptions: How publishers are tackling audience churn and re-acquisition

Publishers work hard to obtain audiences through quality content and experiences online, but frequently lack an effective strategy for retaining those hard-earned readers, and their achievements too often end up undone. 

We surveyed publishers about their experiences with subscriptions and other revenue streams during an unprecedented year. Asked how significant churn is for their business, and looked at how much time and effort they’re spending on acquisition versus reacquisition. We also dug into whether they differ the price and access to subscriptions by audiences, and what tools and technologies they use to achieve these goals.

In this report, you’ll find the full results and analysis. 

Download the report to discover: 

• Acquisition, churn and reacquisition strategies
• The impact of limited subscription and access options 
• Who should take responsibility for the subscriber journey 
• The technology publishers should use to act on valuable data

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