Attention data: Unlocking TV ad buying with viewer engagement

You are invited to apply for a seat at an exclusive, invitation-only virtual workshop featuring a select group of 15 industry leaders.

In this closed-door roundtable, Tim Peterson, senior reporter at Digiday, will host an expert look at the state of attention metrics alongside Yan Liu, Chief Executive Officer at TVision and Paolo Provinciali, head of media for Anheuser Busch.

Join us for an off-the-record opportunity to hear from your peers, learn from their approaches and discuss challenges and opportunities. Digiday and TVision will provide lunch to your location during this event. Some of the topics we’ll cover:

• How to leverage attention data in media planning to optimize investment
• How to identify the programming, networks and streaming providers capturing the most viewer engagement
• What the future looks like for TV measurement

Apply for an invitation on the right and keep an eye on your inbox to see if you qualifiy. Sponsored by TVision.