for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
As AI becomes standard for scaling marketing, leaders are finding ways to adapt
As content demands scale across channels and markets, many marketing teams are hitting operational limits. To close the gap, more organizations are using AI to produce more with fewer resources — but the advantage comes from how creative and technical marketers activate AI, not just add it to their tech stack.
According to a new survey from Contentful and Benchmarker, AI hasn’t replaced content outsourcing, but it is used most heavily in ideation, writing and editing. Looking ahead, however, marketers are signaling a shift from using AI for generation to decision intelligence, as 70%–85% of companies plan to increase investment in AI, primarily in workflow automation and AI analytics.
Download Contentful’s new report to learn more about:
- How high-performing teams distribute content across the funnel
- Evolving measurement frameworks to connect content to business impact
- How teams are restructuring workflows to scale content
- Content performance benchmarks
Partner insights from Contentful
