Amazon seems to have everything going for it: Endless scale, bottomless coffers and a customer-centric point of view that can provide the kind of data marketers and media have only been dreaming about for the last few years. It’s been a big topic for us at Digiday over the last year, so we’ve compiled this guide to examine exactly how it’s spread – and begun to eat – the media and marketing industries.
- Pitch Deck: How Amazon is pitching ad buyers
- How Amazon could become an entertainment powerhouse (Amazon Prime Video already reaches roughly 18 percent of U.S. households
- What Amazon is talking to agencies about
- Could Amazon get broken up?
- And more
Download it now to understand how 2018 could turn into the year of Jeff Bezos.