CTV advertising achieves efficient results with targeting and scale

Television viewership passed a major milestone this year when, according to the Nielsen Guage report, streaming platforms captured a larger audience than linear TV for the first time. CTV has historically demonstrated highly efficient targeting capabilities, but its extensive reach now has marketers reevaluating their TV strategies.

By positioning CTV at the center of television advertising strategies, marketers have the opportunity to optimize their ad spends through targeting and personalization at scale. In this new guide from Simpli.fi, marketers will find best practices and tactics for building high-performance CTV campaigns that connect with television’s largest audience.

Download this guide to learn more about:

Minimizing duplication between linear and streaming
How CTV ads guide more viewers from engagement to action
Securing consumer privacy in the streaming TV landscape
How to ensure maximum market coverage

Sponsored by Simpli.fi

CTV advertising achieves efficient results with targeting and scale

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