Achieving personalized, affordable and effective results with streaming TV solutions

For the first time this year, streaming TV accounted for the lion’s share of ad-supported TV viewing, according to Nielsen’s June 2024 Gauge report. This trend will likely continue as audiences evolve their TV-watching habits. Marketers are responding by repositioning CTV as the centerpiece of their TV campaign strategies with linear TV in a supporting role.

As marketers adapt, this period of change is an opportunity to refine planning and targeting strategies. This new guide from Simpli.fi outlines best practices for creating high-performing CTV campaigns.

Download this guide to learn more about:

How to minimize duplication between linear and streaming
Ways brands guide viewers from engagement to action
How to remain privacy compliant in the streaming TV landscape
How to ensure maximum market coverage

Sponsored by Simpli.fi

Achieving personalized, affordable and effective results with streaming TV solutions

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