Mobile guide: Using site design to maximize viewability and ad revenue

Readers hate ads, but publishers need ad dollars. And while disruptive and flashy ads have the power to boost CPMs, they also have the power to crash readership. So how can publishers grow ad revenue without alienating users? It all comes down to mastering the art of UX. Publishers need to prioritize their users, improve their ad placements and cut latency — all while delivering quality inventory and boosting competition. It’s easier said than done.

In this new publisher’s guide, we’ll explore the most crucial UX tactics for solidifying ad revenue without burning readers. You’ll learn:

• How to choose the ideal ad placement points while cutting down on ad density
• How to simultaneously optimize for both ad viewability and page-load speed
• The best practices for using header bidding to drive competition
• How to ensure ad quality by casting a wide net for the top demand sources

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