A marketer’s guide to delightful voice search in media
How consumers discover their next online experience is as important as what they’re looking for in the first place. For example, recent research shows that 71 percent of people prefer to search through voice — not by keyboard. For media companies this raises the essential question: Is their search voice ready?
For consumers, conversational interfaces such as voice are the first opportunity they have to be in control of what they want to do. Learn how media companies can use voice interfaces and voice search to engage audiences and keep them active longer.
Download this e-book and you’ll learn more about:
- Why voice is important now
- Why media companies should consider voice search interfaces
- Two things a good voice experience will do for the organization — and the audience
- The unique challenges and opportunities media companies have with voice