A marketer’s guide: 10 considerations for responsible customer data management
Volatile market forces and disparate consumer privacy requirements can present daunting scenarios for the digital marketer. To keep campaigns on the right side of regulations, marketing teams need their IT counterparts to have a streamlined process for future-proofing the data governance process — one that ideally empowers everyone to follow and enforce rules of responsible usage of consumer data.
On February 25, 2021, at 4 p.m. ET (1 p.m. PT), join Elizabeth A. Sexton, senior privacy product manager at Adobe Experience Platform Privacy Service, and Jason Zhao, manager, digital acquisition at Scotiabank Digital, for this live virtual session, as they share key considerations for responsible data management.
Register for this session to learn more about:
- Data ingestion and profile unification
- Audience activation across industries
- Best practices and use cases for data management
