A guide to multichannel personalization for publishers

People access content in a multitude of ways, and often in different mindsets. They might be browsing content from many publishers through an aggregator, scrolling through content on social media or clicking on a direct link sent via email or WhatsApp. No matter the source, publishers need options to keep building, retaining and engaging audiences through relevant and personalized content across every channel. 

This guide provides insights for publishers to take back control of their audience strategies and maximize their revenue potential with engagement that works. 

Downloading this new report for valuable information, advice and guidance on: 

• Building a multichannel allegiance with your audience
• Striking the right balance between editorial and algorithms 
• Publisher data and the technology to take action on insights 
• Four key steps for successful multichannel personalization