Understanding new approaches to identity measurement is critical for brands, agencies and media companies because the advertising industry is facing a transformation caused by two powerful, concurrent forces:
First, people are spending more time online than ever before, making it even more important to understand consumer behaviors and the impact of advertising on people’s digital lives. At the same time, cookies, a necessity for legacy ad effectiveness, conversion and attribution measurement, are increasingly problematic in a world where consumers’ trust in privacy practices is waning.
Download this new white paper to explore how “ethical identity” can be used by brands, agencies and media companies for advertising effectiveness and business growth.
Read this report to learn:
- The good news from consumers about how they want to interact with you
- The key elements of successful ad effectiveness measurement
- Four options for cookieless measurement and how they stack up
- The one solution that allows you to be on the consumer’s side and grow your business
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