A beauty and fashion brand’s guide to SMS marketing

During this time of quarantine, consumers are using their mobile devices to browse and purchase online more than ever. As people continue to socially distance, brands have an added opportunity to reach consumers where they are — and connect with them via personalized text messaging.

This new guide, Mobile Messaging Masters, features case studies of personalized SMS campaigns from six brands across multiple sectors, highlighting messaging tactics and why they work in today’s consumer experience.

Download the guide to find:

• Best-in-class examples from companies such as beauty brand Anastasia Beverly Hills, fashion brand Kenneth Cole and subscription retailer JustFab
• Guidance on text-message campaigns that drive engagement, loyalty and revenue
• Tactical tips on how to kick-start and optimize text-message marketing strategies

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