Digiday Programmatic Marketing Summit

Automated advertising has entered a new era. In late 2025, two developments emerged that stand to remake the programmatic advertising infrastructure: the introductions of Ad Context Protocol (AdCP) and IAB Tech Lab’s Agentic RTB Framework. Both developments aim to create standards for AI agents to become a core part of the programmatic advertising supply chain, from negotiating PMP deals to placing open-market bids.

And let’s be clear: AI agents are becoming a core part of programmatic advertising. Not just programmatic advertising, though, but all advertising. And programmatic will be the tip of the spear, as it was during advertising’s original digital transformation. Which means the programmatic marketers who can keep up with advertising’s agentic overhaul will be best positioned to lead it.

The Digiday Programmatic Marketing Summit will convene today’s programmatic leaders and practitioners to assess the state of the art when it comes to AI agents in advertising. On-stage sessions will feature deep-dives into agentic toolkits, AI-powered workflows as well as the aspects of programmatic practices keeping humans in the loop. And behind-closed-door town hall sessions will allow attendees to compare notes on the challenges they face and the solutions they have found in adapting to advertising’s agentic era.

Prices on passes increase after February 24. Add a calendar reminder.