Digiday Media Buying Summit

October 15-17, 2024 || Palm Springs, CA

The Digiday Media Buying Summit equips you with the knowledge, strategies and connections you need to navigate the ever-changing media buying and marketing landscape.

This year’s summit will explore the challenges and opportunities shaping media buying and marketing: harnessing the power of the creator economy, embracing connected TV, unlocking the power of retail media networks, the pros and cons of automated buying, cultivating a diverse staff to ensure a plurality of thought, the future of connected TV and so much more.

Beyond the Sessions: This summit is more than just learning. Connect with industry leaders, brand executives and fellow media buyers. Share best practices, forge valuable connections and gain the insights you need to stay ahead of the curve.

Speakers

  • speaker
    Kristi ArgyilanALBERTSONS MEDIA COLLECTIVESVP, RETAIL MEDIA
  • speaker
    Kamran AshgarCROSSMEDIACEO
  • speaker
    Priscilla BurchfieldMIQHEAD OF COMMERCE STRATEGY
  • speaker
    John ConnorsBOATHOUSECEO, CO-FOUNDER
  • speaker
    Eric DahanMIGHTY JOYFOUNDER
  • speaker
    Will FergusonTAG AMERICAS CHIEF GROWTH OFFICER
  • speaker
    Erik HubermanHAWKE MEDIA FOUNDER & CEO
  • speaker
    Aisha KhanGROUPMEXECUTIVE DIRECTOR, GLOBAL COMMERCE CLIENT ACCELERATION
  • speaker
    Reshma KarnikBARKLEYOKRPCHIEF MEDIA OFFICER
  • speaker
    Jenny MelanconCOGNITIV RVP, WEST
  • speaker
    Janis Middleton22SQUARED AND TRADE SCHOOLEVP, CHIEF INCLUSION OFFICER
  • speaker
    Lou PaskalisAD FONTES MEDIACHIEF STRATEGY OFFICER
  • speaker
    Kimmy PhanWHALARSENIOR DIRECTOR, MEASUREMENT & ANALYTICS
  • speaker
    Ted McNultyADDAPTIVEVP, SALES
  • speaker
    Christopher MorseALLIANTSENIOR DIRECTOR, PLATFORM PARTNERSHIPS
  • speaker
    Sherine PatrickJELLYFISHMEDIA STRATEGY DIRECTOR
  • speaker
    Jeff RatnerQUIGLEY SIMPSONPRESIDENT, MEDIA, ANALYTICS, & DATA
  • speaker
    Kevin RettigMARRIOTT INTERNATIONAL SR DIRECTOR, MARKETING PLATFORMS & PRIVACY
  • speaker
    Jonathan RicardRESONATECHIEF STRATEGY OFFICER
  • speaker
    Owen SiddCAPTIV8VICE PRESIDENT, BRAND PARTNERSHIPS
  • speaker
    Marilois SnowmanMEDIASTRUCTION, FUTURESIGHTCEO & FOUNDER
See all Speakers

Agenda

1:30 p.m.
Registration Opens
Ballroom Foyer
2:00 p.m.
Opening Remarks & Key Trends
Ballroom
speaker

Michael Bürgi

SENIOR EDITOR, MEDIA BUYING AND PLANNING

DIGIDAY

speaker

Antoinette Siu

MEDIA AGENCY REPORTER

DIGIDAY

speaker

Marty Swant

SENIOR REPORTER, MARKETING & TECHNOLOGY

DIGIDAY

2:10 p.m.
Crossmedia: The View from Here
Ballroom

Kamran Asghar built Crossmedia from the ground up to become one of the most successful indepdendent media agencies around. In this keynote conversation, Asghar will touch on issues of integration, principal-based media, tech’s role in media, ethics/bias in data, and the value of DE&I.

speaker

Kamran Ashgar

CEO

CROSSMEDIA

speaker
Moderator
Michael Bürgi
2:30 p.m.
Session with Resonate
Ballroom
speaker

Jonathan Ricard

CHIEF STRATEGY OFFICER

RESONATE

2:45 p.m.
Navigating the Political Advertising Landscape: Brand Safety and Supporting News Journalism
Ballroom

Political advertising has become increasingly complex and controversial in recent years, with concerns over brand safety, misinformation, and the impact on news journalism. This session will delve into the current state of political advertising, exploring key trends, challenges, and opportunities.

speaker

Erik Huberman

FOUNDER & CEO

HAWKE MEDIA

speaker

Sherine Patrick

MEDIA STRATEGY DIRECTOR

JELLYFISH

speaker
Moderator
Antoinette Siu
3:05 p.m.
Session with Channel Factory
Ballroom
3:20 p.m.
Understanding CMOs at a Deeper Level
Ballroom

Independent Boathouse has long surveyed CMOs to better understand what the latter need from their media agencies. CEO John Connors talks through what he’s found and how to deliver sometimes tough feedback without alienating the client.

speaker

John Connors

CEO, CO-FOUNDER

BOATHOUSE

speaker
Moderator
Michael Bürgi
3:40 p.m.
First-Party Data Misconceptions Holding You Back
Ballroom

This session challenges conventional wisdom around data for audience targeting, demystifying the debate between first- and third-party data, deterministic and modeled audiences, and the balance of scale and quality, highlighting that each plays a role in a comprehensive data strategy. As brands demand more from their agency partners, understanding these nuances is key to informed execution—for effective targeting and transforming your client relationship from transactional vendor to irreplaceable strategic partner.

speaker

Christopher Morse

SENIOR DIRECTOR, PLATFORM PARTNERSHIPS

ALLIANT

3:55 p.m.
Navigating the Ethical Landscape: Responsible Media
Ballroom

The media landscape is changing rapidly, fueled by innovation and driven by an ever-increasing focus on privacy and ethical practices. In this session, we’ll explore the critical intersection of responsible media, privacy, and regulations.

speaker

Lou Paskalis

CHIEF STRATEGY OFFICER

AD FONTES MEDIA

speaker
Moderator
Marty Swant
4:15 p.m.
Networking & Coffee Break
Ballroom Foyer
4:20 p.m.
Town Hall & Challenge Board
Ballroom Salon 1

Agencies Only 

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

Sandbox Sessions:

Cognitiv –

MIQ – The Advertiser’s Guide to the CTV and Commerce Convergence

AdDaptive – Leverage offline data for more accurate, scalable, and transparent campaigns

speaker

Priscilla Burchfield

HEAD OF COMMERCE STRATEGY

MIQ

speaker

Ted McNulty

VP, SALES

ADDAPTIVE

speaker

Jenny Melancon

RVP, WEST

COGNITIV

5:15 p.m.
VIP Welcome Reception

By invitation only

5:30 p.m.
8-Minute Meetings

Round 1!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

6:30 p.m.
Cocktail Reception

Cocktails provided by EX.CO

Join us for a cocktail to wrap day one of the summit. Open to all.

7:30 p.m.
Dinner with Strangers

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your discretion.

8:30 a.m.
Breakfast
Ballroom Foyer
9:00 a.m.
Welcome Back
Ballroom
speaker

Michael Bürgi

SENIOR EDITOR, MEDIA BUYING AND PLANNING

DIGIDAY

speaker

Antoinette Siu

MEDIA AGENCY REPORTER

DIGIDAY

speaker

Marty Swant

SENIOR REPORTER, MARKETING & TECHNOLOGY

DIGIDAY

9:05 a.m.
The Creator Economy: The Power of Talent & Tech
Ballroom

This session explores the crucial roles of both talent and technology in building a thriving presence within the creator economy. We’ll delve into how creators use their skills and personalities to build a following and how the right technology stack can fuel their success.

speaker

Eric Dahan

FOUNDER

MIGHTY JOY

speaker

Kimmy Phan

SENIOR DIRECTOR, MEASUREMENT & ANALYTICS

WHALAR

speaker

Owen Sidd

VICE PRESIDENT, BRAND PARTNERSHIPS

CAPTIV8

speaker
Moderator
Antoinette Siu
9:25 a.m.
Driving Diversity, Equity, and Inclusion in Media Buying
Ballroom

Join a panel of industry experts for a thought-provoking discussion on the importance of Diversity, Equity, and Inclusion (DEI) in the media buying landscape. Our esteemed panelists, Janis Middleton, Chief Inclusion Officer at Guided by Good, and Reshma Karnik, Chief Media Officer at Barkley OKRP, will share their insights and experiences on the impact of DEI on agency culture, client relationships, and overall business success.

speaker

Reshma Karnik

CHIEF MEDIA OFFICER

BARKLEYOKRP

speaker

Janis Middleton

EVP, CHIEF INCLUSION OFFICER

22SQUARED AND TRADE SCHOOL

speaker
Moderator
Antoinette Siu
9:45 a.m.
Session with Simulmedia
Ballroom
10:00 a.m.
The Future of Retail Media
Ballroom

Join Kristi Argyilan, Senior Vice President of Albertsons Media Collective, and Aisha Khan, Executive Director of Global Commerce Client Acceleration, GroupM, for a deep dive into the latest trends and innovations in retail media.

speaker

Kristi Argyilan

SVP, RETAIL MEDIA

ALBERTSONS MEDIA COLLECTIVE

speaker

Aisha Khan

EXECUTIVE DIRECTOR, GLOBAL COMMERCE CLIENT ACCELERATION

GROUPM

speaker
Moderator
Michael Bürgi
10:20 a.m.
Sponsor Session
Ballroom
10:40 a.m.
Balancing Performance and Branding for Clients
Ballroom
speaker

Will Ferguson

CHIEF GROWTH OFFICER

TAG AMERICAS

speaker

Jeff Ratner

PRESIDENT, MEDIA, ANALYTICS, & DATA

QUIGLEY SIMPSON

speaker
Moderator
Marty Swant
11:00 a.m.
Coffee & Networking Break
11:10 a.m.
Town Hall
Ballroom Salon 1

Agencies Only 

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

We’ll devise solutions to some key challenges discussed on Day 1.

Sandboxes:

Quizlet –

12:00 p.m.
Lunch
12:00 p.m.
Meet consumr.ai: Transforming Consumer Behavior into Actionable Insights

By invitation only. Lunch provided.

Over lunch, consumr.ai will highlight how AI Twins use observed, deterministic data to create a digital mirror of your ideal customers, enabling brands and agencies alike to transform their strategies, messaging, planning, basically all business decision making with unmatched speed. Through an interactive session with an esteemed agency & client and your participation we will discuss how consumer behavior, while sometimes unexpected, provides real positive business impact, through applied use cases and real life case studies
1:00 p.m.
Afternoon Break

Use this time to get fresh air, catch up on emails, or take a quick nap. We’ll see you back at the conference at 5:30 pm.

5:30 p.m.
8-Minute Meetings

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

6:30 p.m.
Cocktail Reception

Join us for a cocktail to wrap up day two of the summit. Open to all.

7:30 p.m.
Dinner with Friends

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your discretion.

8:30 a.m.
Breakfast
Ballroom Foyer
9:00 a.m.
Welcome Back
Ballroom
speaker

Michael Bürgi

SENIOR EDITOR, MEDIA BUYING AND PLANNING

DIGIDAY

speaker

Antoinette Siu

MEDIA AGENCY REPORTER

DIGIDAY

speaker

Marty Swant

SENIOR REPORTER, MARKETING & TECHNOLOGY

DIGIDAY

9:05 a.m.
Navigating the Rise of Commerce: Insights from an Agency CEO
Ballroom
speaker
Moderator
Michael Bürgi
9:25 a.m.
Driving Personalized Experiences: A Fireside Chat with Kevin Rettig

Join us for an exclusive fireside chat with Kevin Rettig, Senior Director of Marketing Platforms & Privacy at the world’s largest hospitality company. Kevin will share his insights on how data, content, email, and paid media can work together to create personalized and valuable customer experiences.

speaker

Kevin Rettig

SR DIRECTOR, MARKETING PLATFORMS & PRIVACY

MARRIOTT INTERNATIONAL

speaker
Moderator
Marty Swant
9:45 a.m.
Mastering Media Mix Modeling: A Conversation with Marilois Snowman
Ballroom

Understanding how media mix modeling can help optimize media spend, improve campaign performance, and drive business results.

speaker

Marilois Snowman

CEO & FOUNDER

MEDIASTRUCTION, FUTURESIGHT

speaker
Moderator
Michael Bürgi
10:05 a.m.
Closing Remarks & Key Takeaways
Ballroom

Hear a summary and key takeaways from 3 days of content.

See Full Day

Attendees

Sponsors

Venue

The Ritz-Carlton, Rancho Mirage

68900 Frank Sinatra Drive Rancho Mirage
CA 92270

Pass Options

Connect Pass
$3,395
  • • Access to three days of key insights and honest discussion
  • Three one-on-one 8-Minute Meetings with executives of your choice
  • • Early access to book the one-to-one meetings of your choice
  • • Networking functions including meals, cocktail receptions, attendee activities and more
  • • Access to our meeting scheduler to help you find the perfect prospects
  • Media buying execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
Buy Now
Best Value
Premium Connect Pass
$5,195
  • • Access to three days of key insights and honest discussion
  • Five one-on-one 8-Minute Meetings with executives of your choice
  • • Early access to book the one-to-one meetings of your choice
  • • Networking functions including meals, cocktail receptions, attendee activities and more
  • • Access to our meeting scheduler to help you find the perfect prospects
  • Media buying execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
Buy Now

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VIP Opportunities

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