Digiday Media Buying Summit
The Digiday Media Buying Summit equips you with the knowledge, strategies and connections you need to navigate the ever-changing media buying and marketing landscape.
This year’s summit will explore the challenges and opportunities shaping media buying and marketing: harnessing the power of the creator economy, embracing connected TV, unlocking the power of retail media networks, the pros and cons of automated buying, cultivating a diverse staff to ensure a plurality of thought, the future of connected TV and so much more.
Beyond the Sessions: This summit is more than just learning. Connect with industry leaders, brand executives and fellow media buyers. Share best practices, forge valuable connections and gain the insights you need to stay ahead of the curve.
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Speakers
Agenda
Michael Bürgi
SENIOR EDITOR, MEDIA BUYING AND PLANNING
DIGIDAY
Antoinette Siu
MEDIA AGENCY REPORTER
DIGIDAY
Marty Swant
SENIOR REPORTER, MARKETING & TECHNOLOGY
DIGIDAY
Kamran Asghar built Crossmedia from the ground up to become one of the most successful indepdendent media agencies around. In this keynote conversation, Asghar will touch on issues of integration, principal-based media, tech’s role in media, ethics/bias in data, and the value of DE&I.
Kamran Ashgar
CEO
CROSSMEDIA
Jonathan Ricard
CHIEF STRATEGY OFFICER
RESONATE
Political advertising has become increasingly complex and controversial in recent years, with concerns over brand safety, misinformation, and the impact on news journalism. This session will delve into the current state of political advertising, exploring key trends, challenges, and opportunities.
Erik Huberman
FOUNDER & CEO
HAWKE MEDIA
Sherine Patrick
MEDIA STRATEGY DIRECTOR
JELLYFISH
Independent Boathouse has long surveyed CMOs to better understand what the latter need from their media agencies. CEO John Connors talks through what he’s found and how to deliver sometimes tough feedback without alienating the client.
John Connors
CEO, CO-FOUNDER
BOATHOUSE
This session challenges conventional wisdom around data for audience targeting, demystifying the debate between first- and third-party data, deterministic and modeled audiences, and the balance of scale and quality, highlighting that each plays a role in a comprehensive data strategy. As brands demand more from their agency partners, understanding these nuances is key to informed execution—for effective targeting and transforming your client relationship from transactional vendor to irreplaceable strategic partner.
Christopher Morse
SENIOR DIRECTOR, PLATFORM PARTNERSHIPS
ALLIANT
The media landscape is changing rapidly, fueled by innovation and driven by an ever-increasing focus on privacy and ethical practices. In this session, we’ll explore the critical intersection of responsible media, privacy, and regulations.
Lou Paskalis
CHIEF STRATEGY OFFICER
AD FONTES MEDIA
Agencies Only
Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.
Sandbox Sessions:
Cognitiv –
MIQ – The Advertiser’s Guide to the CTV and Commerce Convergence
AdDaptive – Leverage offline data for more accurate, scalable, and transparent campaigns
Priscilla Burchfield
HEAD OF COMMERCE STRATEGY
MIQ
Ted McNulty
VP, SALES
ADDAPTIVE
Jenny Melancon
RVP, WEST
COGNITIV
By invitation only
Round 1!
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.
Cocktails provided by EX.CO
Join us for a cocktail to wrap day one of the summit. Open to all.
Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your discretion.
Michael Bürgi
SENIOR EDITOR, MEDIA BUYING AND PLANNING
DIGIDAY
Antoinette Siu
MEDIA AGENCY REPORTER
DIGIDAY
Marty Swant
SENIOR REPORTER, MARKETING & TECHNOLOGY
DIGIDAY
This session explores the crucial roles of both talent and technology in building a thriving presence within the creator economy. We’ll delve into how creators use their skills and personalities to build a following and how the right technology stack can fuel their success.
Eric Dahan
FOUNDER
MIGHTY JOY
Kimmy Phan
SENIOR DIRECTOR, MEASUREMENT & ANALYTICS
WHALAR
Owen Sidd
VICE PRESIDENT, BRAND PARTNERSHIPS
CAPTIV8
Join a panel of industry experts for a thought-provoking discussion on the importance of Diversity, Equity, and Inclusion (DEI) in the media buying landscape. Our esteemed panelists, Janis Middleton, Chief Inclusion Officer at Guided by Good, and Reshma Karnik, Chief Media Officer at Barkley OKRP, will share their insights and experiences on the impact of DEI on agency culture, client relationships, and overall business success.
Reshma Karnik
CHIEF MEDIA OFFICER
BARKLEYOKRP
Janis Middleton
EVP, CHIEF INCLUSION OFFICER
22SQUARED AND TRADE SCHOOL
Join Kristi Argyilan, Senior Vice President of Albertsons Media Collective, and Aisha Khan, Executive Director of Global Commerce Client Acceleration, GroupM, for a deep dive into the latest trends and innovations in retail media.
Kristi Argyilan
SVP, RETAIL MEDIA
ALBERTSONS MEDIA COLLECTIVE
Aisha Khan
EXECUTIVE DIRECTOR, GLOBAL COMMERCE CLIENT ACCELERATION
GROUPM
Will Ferguson
CHIEF GROWTH OFFICER
TAG AMERICAS
Jeff Ratner
PRESIDENT, MEDIA, ANALYTICS, & DATA
QUIGLEY SIMPSON
Agencies Only
Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.
We’ll devise solutions to some key challenges discussed on Day 1.
Sandboxes:
Quizlet –
By invitation only. Lunch provided.
Use this time to get fresh air, catch up on emails, or take a quick nap. We’ll see you back at the conference at 5:30 pm.
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.
Join us for a cocktail to wrap up day two of the summit. Open to all.
Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your discretion.
Michael Bürgi
SENIOR EDITOR, MEDIA BUYING AND PLANNING
DIGIDAY
Antoinette Siu
MEDIA AGENCY REPORTER
DIGIDAY
Marty Swant
SENIOR REPORTER, MARKETING & TECHNOLOGY
DIGIDAY
Join us for an exclusive fireside chat with Kevin Rettig, Senior Director of Marketing Platforms & Privacy at the world’s largest hospitality company. Kevin will share his insights on how data, content, email, and paid media can work together to create personalized and valuable customer experiences.
Kevin Rettig
SR DIRECTOR, MARKETING PLATFORMS & PRIVACY
MARRIOTT INTERNATIONAL
Understanding how media mix modeling can help optimize media spend, improve campaign performance, and drive business results.
Marilois Snowman
CEO & FOUNDER
MEDIASTRUCTION, FUTURESIGHT
Hear a summary and key takeaways from 3 days of content.
Attendees
Sponsors
Learn more about lead generation, thought leadership and branding opportunities for this event.
Venue
The Ritz-Carlton, Rancho Mirage
CA 92270
Pass Options
- • Access to three days of key insights and honest discussion
- • Three one-on-one 8-Minute Meetings with executives of your choice
• Early access to book the one-to-one meetings of your choice- • Networking functions including meals, cocktail receptions, attendee activities and more
- • Access to our meeting scheduler to help you find the perfect prospects
- Media buying execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
- • Access to three days of key insights and honest discussion
- • Five one-on-one 8-Minute Meetings with executives of your choice
- • Early access to book the one-to-one meetings of your choice
- • Networking functions including meals, cocktail receptions, attendee activities and more
- • Access to our meeting scheduler to help you find the perfect prospects
- Media buying execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
Submit your information to learn more about lead generation, thought leadership and branding opportunities.
Contact us
Are you a media buying executive? You could be eligible for a VIP pass.
See if you qualifyContact our support team through the FAQ page and we’ll answer your questions.
Connect with Support