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Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

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Recentering creative and relevance in a precision-driven industry

Lance Wolder, head of strategy and marketing, PadSquad For over a decade, “the right person, the right message, the right time” has been a guiding principle in digital advertising. It has been cited in decks, planning documents and strategy sessions across the industry. Even so, it rarely happens in reality. In practice, the industry focus […]