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Marketing
Member Exclusive
Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency
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Gaming & Esports
As programmatic rises on Roblox, in-game studios are feeling the competition
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How fashion and beauty brand founders are responding to Trump’s re-election
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Brands in Culture
Eco-friendly brands are combatting ‘green fatigue’ by focusing more on product efficacy in marketing
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Brands in Culture
Trump, the manosphere and the marketer’s creator dilemma
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Marketing on Platforms
Should brands be so online? Nutter Butter’s extreme social persona speaks to changing brand dynamics
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The Creator Economy
Why the ad industry is redefining what it means to be a creator vs. influencer
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Brands in Culture
What a second Trump presidential term means for media and advertising
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Strategizing for the Future
The number of ad tech mergers and acquisitions is developing from a trickle to a steady flow
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Brand Safety
Should marketers ask harder questions of their brand safety and ad verification partners?
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Marketing on Platforms
Advertisers grow spending in Amazon DSP as adoption increases
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Gaming & Esports
Netflix’s gaming arm hopes ‘Squid Game’ adaptation will validate its mobile approach
November 6, 2024
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