Digiday Publishing Summit

Connect with execs from Axios, The New York Times, Paramount and more.

VIEW PASSES

Nintendo is finally releasing its first mobile game next year

For a company that revolutionized gaming, Nintendo is finally entering the digital age with its first mobile game. Unfortunately, it’s not a Super Mario Bros. app.

It’s called “Miitomo,” a free-to-play game that revolves around its popular Mii characters in what more closely resembles a messaging app than a platform or racing game. In the game, due out next March, players communicate with their friends using their Mii avatars, à la The Sims without the carnage, as seen here:

miimooto2

Miitomo will connected with user’s home consoles through its new cloud-based service and it’s being monetized through the sale of Mii accessories.

“You might dig up some previously-buried topics of conversation, learn about a surprising side of your friend you’ve never seen before, find things you never knew you had in common,” Nintendo’s president Tatsumi Kimishima said at press conference in Japan this morning.

Miitomo is the first of five smartphone apps Nintendo plans on releasing over the next two years. Yet, it’s weird that its first game isn’t an instantly recognizable brand that could quickly make Nintendo tons of money and have instant recognition, like Donkey Kong or The Legend of Zelda. For now, buying an Nintendo 3DS is the only way to play these titles while on-the-go.

Faced with uneven 3DS sales, Nintendo is slowly realizing that exporting its games to other platforms that it doesn’t manufacture might inject some revenue and life into the company.

Images via Nintendo.

More in Marketing

SharkNinja’s new growth strategy runs through comedy creators

Why SharkNinja is chasing new buyers with comedy instead of a celebrity pitch.

What Ally Bank learned from building a sports marketing strategy before the market caught up

Ally CMO Andrea Brimmer reveals what she’d change about the bank’s sports marketing strategy,and where sponsorships are headed.

NASCAR rebuilds its commercial engine to tempt back motorsports fans

Behind the scenes, the motorsport and racetrack business hopes a commercial refit and consumer-facing hero campaign can help it hold the line amid F1’s growing U.S. popularity.