Jeep’s Twitter Account Was Hijacked

Looks like it’s deja vu Tuseday today. After yesterday’s Burger King Twitter account hacking, today, Jeep’s Twitter account has been hacked.

It looks like the same hacker behind the Burger King hack is behind this one. Like yesterday, the hacker has changed the logo to a competitor’s – -in this case the Jeep logo has been replaced by the Cadillac logo — and posted a tweet claiming that Jeep has been bought by Cadillac.

Like Burger King’s Twitter feed following the hacking, Jeep’s feed is now full of rap references, racial epithets and profanity that are all clearly very off-brand.

Now the test will be to see how quickly Jeep and Twitter act to shut down the account and get the situation under control.

More in Marketing

High stakes, big budgets: How brands are navigating a massive sports year

Global ad spend on sports has increased, and brands like Grey Goose, John Deere and Lavazza coffee brand are investing.

Amazon to issue 3.5% surcharge on fulfillment services as fuel, logistics costs rise

The surcharge will apply to Fulfillment by Amazon in the U.S. and Canada, as well as some cross-border and Buy With Prime services.

Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty’s next commerce channel

The experience allows users to chat directly with the brand in Whatsapp to get product recommendations, tutorials and reviews.