Jeep’s Twitter Account Was Hijacked

Looks like it’s deja vu Tuseday today. After yesterday’s Burger King Twitter account hacking, today, Jeep’s Twitter account has been hacked.

It looks like the same hacker behind the Burger King hack is behind this one. Like yesterday, the hacker has changed the logo to a competitor’s – -in this case the Jeep logo has been replaced by the Cadillac logo — and posted a tweet claiming that Jeep has been bought by Cadillac.

Like Burger King’s Twitter feed following the hacking, Jeep’s feed is now full of rap references, racial epithets and profanity that are all clearly very off-brand.

Now the test will be to see how quickly Jeep and Twitter act to shut down the account and get the situation under control.

More in Marketing

Ad execs hope quarterly earnings reform can ease short-termism, but it’s no silver bullet

Short-term thinking can hold marketers back, but SEC changes won’t easily unpick culture of quick wins.

Marketers warm to AI, but creative challenges and legal risks still loom

Marketers are testing generative AI in campaigns more than ever — but copyright lawsuits and uncanny visuals keep some from going all in.

Pitch deck: How Google is responding to advertisers’ concerns about AI Max

Google’s first pitch deck on the AI-powered suite of ad tools left advertisers concerned. This updated deck aims to reassure them.