Looks like it’s deja vu Tuseday today. After yesterday’s Burger King Twitter account hacking, today, Jeep’s Twitter account has been hacked.
It looks like the same hacker behind the Burger King hack is behind this one. Like yesterday, the hacker has changed the logo to a competitor’s – -in this case the Jeep logo has been replaced by the Cadillac logo — and posted a tweet claiming that Jeep has been bought by Cadillac.
Like Burger King’s Twitter feed following the hacking, Jeep’s feed is now full of rap references, racial epithets and profanity that are all clearly very off-brand.
Now the test will be to see how quickly Jeep and Twitter act to shut down the account and get the situation under control.
More in Marketing
Marketers remain cautious about investing in Snapchat amid TikTok uncertainty
Snapchat is vying for ad dollars dedicated to creators, touting monetization tools and its Gen Z audience — but three agency execs say they are not seeing dollars move over just yet.
Bold Call: As Musk’s political clout rises, Twitter’s brand exodus could become a X’s brand influx
Some of those advertisers have been quietly considering a return for a while.
Inside the debut Super Bowl strategies of Häagen-Dazs, Duracell and MSC Cruises
Häagen-Dazs, Duracell and MSC Cruises are each making their Super Bowl debut, with different business aims and media strategies. Bottom line: they believe there’s value in $7 milion for 30 seconds.