Jeep’s Twitter Account Was Hijacked

Looks like it’s deja vu Tuseday today. After yesterday’s Burger King Twitter account hacking, today, Jeep’s Twitter account has been hacked.

It looks like the same hacker behind the Burger King hack is behind this one. Like yesterday, the hacker has changed the logo to a competitor’s – -in this case the Jeep logo has been replaced by the Cadillac logo — and posted a tweet claiming that Jeep has been bought by Cadillac.

Like Burger King’s Twitter feed following the hacking, Jeep’s feed is now full of rap references, racial epithets and profanity that are all clearly very off-brand.

Now the test will be to see how quickly Jeep and Twitter act to shut down the account and get the situation under control.

https://digiday.com/?p=32460

More in Marketing

Why Oatly’s marketers prefer cultural signals to focus groups

It’s doing this through its work with cultural intelligence platform CultureLab — tapping into media narratives and emerging behaviors.

TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment app

At this year’s TikTok World, the platform’s annual global ad product summit, TikTok revealed new products to entice advertisers.

‘A conscious decision’: Agencies still choose to go to Cannes amid economic uncertainty

As the ad industry returns to the rosé-soaked Riviera for Cannes Lions, agencies are navigating economic uncertainty.