Lock in a year of Digiday+ for 35% less. Ends June 5.
Celebrity chef Bobby Flay is an excitable fellow, and all the more so when he’s on your payroll.
The chef took to Twitter today to unleash a torrent of tweets to his nearly 1 million followers on behalf of Fage Fruyo, the Greek yogurt Flay has previously shilled for. Over the course of 15 minutes, Flay promoted Fage in a variety of ways. We’re hoping this was some kind of automated Twitter client fail. If not, time for Team Bobby Flay to reconsider his social media strategy, particularly since these annoying tweets require any Federal Trade Commission-mandated disclosure if they are, in fact, part of Flay’s marketing deals.
Here’s the anatomy of Flay’s Twitter’s crackup:
Fage is perfect for busy people, like celebrity chefs employing a social media team to take care of his too-many-to-count product endorsements.
Some people start their days with coffee. Those people are wrong.
Just put the yogurt on your default shopping list.
Even the minions know the secret powers of Fage.
Fage Fruyo love is a family affair and possibly a performance-enhancing substance.
This is a yogurt for innovators. Tell Silicon Valley!
If you force him to choose, Bobby’s a vanilla guy, although just about any other flavor will do.
Needless to say, not all were impressed.
More in Marketing
Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web
The father of the web urges social platforms to stop building addictive products and to embrace an agentic future that values individuals over outcomes.
OpenAI turns on cost-per-action ads inside ChatGPT
Cost-per-action (CPA) is the first real sign that the platform is now embracing performance advertising.
Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value
An exodus of betting brands from the Premier League means there’s a chance for marketers to bag cut-price soccer partnerships. But proving the worth of that investment is another concern.