Digiday Media Buying & Planning Awards

The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. Over the years, these awards have honored industry-leading work from Aveeno, Havas, Zenith, Nielsen and more.

To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.

Entries have closed. Sign up below to receive the shortlist announcement.

Key Dates

  • Shortlist Announcement: Mar 19, 2024
  • Winners Announcement: Apr 02, 2024

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Categories

  • Best Use of AI

    Awarding the most effective use of AI to buy or plan media by an agency or agency client’s brand.

  • Best Emerging Technology Campaign

    Awarding the use of emerging tech, including but not limited to, AR, VR, Metaverse, or Blockchain that most successfully achieved set goals.

  • Best Social Commerce Strategy

    Awarding the strategy that most successfully drove sales through social media platforms.

  • Best Omnichannel Campaign

    Awarding the campaign that most seamlessly integrated multiple channels to deliver a cohesive and immersive experience.

  • Best Connected/Streaming TV Campaign

    Awarding the campaign that most effectively leveraged connected/streaming TV platforms to achieve campaign goals.

  • Best Agency Partner

    Awarding the agency partner that most successfully and consistently achieved objectives for their clients.

  • Best Retail Media Strategy

    Awarding the retail media strategy that has most successfully achieved campaign goals.

  • Independent Media Agency of the Year

    Awarding the independent media agency that has best displayed industry excellence through outstanding performance and innovative work.

  • Media Plan of the Year

    Awarding the best overall media plan that has most effectively and efficiently achieved campaign goals.

  • Traditional Media Campaign of the Year

    Awarding the campaign that has most successfully achieved campaign goals through traditional media placements including print, out-of-home, radio and broadcast TV.

  • Digital Media Campaign of the Year

    Awarding the campaign that has most successfully achieved campaign goals through digital media placements including Google, Meta, TikTok, X, Snapchat, and more.

  • Best CSR Initiative

    Awarding the CSR initiative that has been most successful in promoting an environmental or social cause.

  • Best E-Commerce Strategy

    Awarding the e-commerce strategy that has most successfully achieved campaign goals.

    Last Winner:
    Horizon Media & Petco
  • Best Use of Technology

    Awarding the use of technology that has most significantly impacted campaign performance.

  • Best Use of Data

    Awarding the strategy that, through the use of data, most successfully achieved campaign goals.

  • Media Agency of the Year

    Awarding the media agency that has best displayed industry excellence through outstanding performance and innovative work.

    Last Winner:
    Movers+Shakers
  • Best First-to-Market Strategy

    Awarding the most impactful first-to-market placement that best gained brand recognition and a competitive advantage.

  • Best High Impact Creative

    Awarding the best high-impact video and/or static creative that has most successfully achieved campaign goals.

  • Best Influencer Partnership

    Awarding the strategy that has most successfully achieved campaign goals through a creator/influencer partnership.

  • Best Podcast Campaign

    Awarding the strategy that has most successfully achieved campaign goals through the use of podcast ads.

    Last Winner:
    Mail Chimp
  • Best Out-of-Home Campaign

    Awarding the strategy that has most successfully achieved campaign goals through out-of-home placements.

Judges

  • Venkata Bhonagiri
    SENIOR PARTNER, GROUP DIRECTOR, DATA STRATEGY & ANALYTICS
    MINDSHARE
  • Rachel Quinlan
    MEDIA DIRECTOR
    FALLON
  • Michelle Rainbow
    VP, MEDIA & CAMPAIGN MANAGEMENT
    RESPONSE MEDIA
  • Dean Ferenac
    SVP, CONSUMER ENGAGEMENT
    QUAD
  • Katie Kotsbak
    VP, STRATEGY AND MEDIA
    GOOD APPLE
  • Claire Russell
    HEAD OF MEDIA
    FITZCO
  • Noah Porter
    ASSOCIATE DIRECTOR OF PERFORMANCE MEDIA
    KENVUE
  • Bess Browning
    MEDIA DIRECTOR
    ECHOPOINT MEDIA
  • James Smith
    MANAGING DIRECTOR UK
    THE KITE FACTORY
  • Dave Kersey
    CHIEF MEDIA OFFICER
    GSD&M
  • Garrett Dale
    CHIEF PARTNERSHIP OFFICER
    KEPLER GROUP
  • Leslie Diard
    EXECUTIVE DIRECTOR OF MEDIA + ANALYTICS
    DUNCAN CHANNON
  • Joey Chowaiki
    COO/CO-FOUNDER
    OPEN INFLUENCE
  • Jan Harling
    CHIEF EXECUTIVE OFFICER
    VIRTUS ASIA CONSULTING
  • Elizabeth Phelps
    MANAGING DIRECTOR, INTEGRATED MEDIA
    PPK
  • Alexandra Kennedy
    EVP OF COMMERCIAL STRATEGY
    MY CODE
  • Brittany Hunley
    SVP, CONNECTIONS PLANNING DIRECTOR
    EP+CO
  • Jamie Rubin
    EVP, EXECUTIVE DIRECTOR OF MEDIA
    22 SQUARED

Past Winners

  • Aveeno
  • Havas Media
  • Universal Mccann
  • Zenith
  • Nielsen

Judging Criteria

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

Judging Process

Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.

Confidentiality

All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.