Initiative and Adidas are Grand Prix winners at the Digiday Marketing and Advertising Awards Europe
Initiative and Adidas took home top honors last night as the winners of the Digiday Marketing and Advertising Awards Europe were announced at an awards gala in London. Initiative was named Agency of the Year and Adidas secured Brand of the year after a public vote that received over 2,500 submissions.
Global sport and lifestyle giant Adidas took home Brand of the Year almost one year to the date after launching their namesake e-commerce app, which has been downloaded over 1.5 million times. The brand was seemingly ubiquitous this year, in part due to its continuation of highly successful partnerships with ambassadors like Stella McCartney and Lionel Messi.
Initiative — the culturally-driven global communications agency whose clients include Boeing, Yum! Brands and Lego — took home the award for Agency of the Year after going up against Mediacom, 360i, Infectious Media and the7stars in the public vote.
Also taking top honors in the program, which recognizes the companies, campaigns and technology modernizing European marketing and advertising, was global advertising company Havas. The agency walked away from the evening with three wins including Best Brand/Influencer Collaboration, Best Experiential Marketing Campaign and Best Retail Technology.
See the full list of winners below.
Winners in Content Marketing
Best Brand/Influencer Collaboration
Havas Media Group & Dubai Tourism – Imagine Dragons
Best Experiential Marketing Campaign
Havas Media Group & Braintree – Tour de Tech
Best Agency/Client Collaboration
The Hook & Lionsgate – Jigsaw
Best Use of Native Advertising
CLICKON Media & General Tires – “Anywhere is Possible”
Best Product Launch
24sata – miss7
Best Branded Content Series
Arena Media & Gas Natural Fenosa – “En Tu Cabeza – Cinergía”
Best Social Good Campaign
LADbible Group in partnership with AMV BBDO – Trash Isles
Best Use of Social
RT – #1917Live: What if Twitter existed 100 years ago?
Best Interactive Content Piece/Series
Refinery29 – Refinery29 UK Money Diary Facebook Group
Best Branding Consumer Campaign
RAPP UK – Whatever You
Best Branding B2B Campaign
RS Components – For the inspired
Best Use of Real-time Streaming Video
Media Chain – Panasonic UK ‘Preparation is Everything’ LIVE Quiz
Best Direct Response Campaign
Nano Interactive – Sandals holidays take off with Nano Interactive
Best Use of Video
WSJ. Custom Studios & Star Alliance – Connecting Cultures
Best Use of Mobile
Rakuten Viber – Taste the Feeling of Coca-Cola & Viber
Most Innovative Use of Content
Boiler Room & Google – Pixel Records
Most Effective/Measurable Campaign
VG Partnerstudio & Thon Hotels – ThonTester
Winners in Platforms
Best Brand Platform
Best Data Management Platform
1plusX – 1plusX predictive DMP
Best Mobile Marketing Platform
Appsumer – Unified Ad Analytics
Best Marketing Analytics/Attribution Platform
Forward3D – Product Propensity to Purchase
Best Content Marketing Management Platform
Best Marketing Automation Platform
The Trade Desk
Best Sales Automation Tools & Platform
Savings United – ABC Descuentos
Best Influencer Marketing Platform
Best Social Advertising Platform
Best Retail Technology
Havas Media Group, DBi, Ecselis & Kia – Lead Generation
Winners in Grand Prix
Best In-house Content/Brand Studio
The Hook Group – The Hook Labs
Best Video Advertising Agency or Partner
LADbible Group – Joyride
Content Marketing Team of the Year
Agency of the Year
Brand of the Year
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