Digiday en Español Awards
The Digiday en Español Awards have recognized the work being done for Spanish-speaking audiences in the United States, Latin America, and Spain, celebrating the multicultural marketing industry’s best campaigns, companies and people.
Planning to submit this year? The Digiday Español Awards are a part of this year’s Digiday Awards. Click here to view categories, deadlines and more.
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Categories
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Best Content Marketing Strategy
Awarding the most effective and creative use of content marketing to promote a brand, product or service.
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Best Use of Video
Awarding the video marketing strategy that most successfully promoted a brand, product or service.
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Best Use of Social Media
Awarding the social media marketing strategy that most successfully promoted a brand, product or service.
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Best Use of Out-of-Home Media
Awarding the out-of-home marketing strategy that most successfully promoted a brand, product or service.
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Best Ad Tech Platform
Awarding the advertising technology platform that most successfully promoted a brand, product or service.
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Best Use of Emerging Technology
Awarding the most effective and creative use of immersive technology, including but not limited to, AR, VR, or the metaverse to promote a brand, product or service.
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Best Use of Influencer Marketing
Awarding the influencer marketing strategy that most successfully promoted a brand, product or service.
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Best Sports Marketing Campaign
Awarding the sports marketing strategy that most successfully promoted a brand, product or service.
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Best Bilingual Marketing Campaign
Awarding the best marketing campaign simultaneously using Spanish and English to promote a brand, product or service.
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Best Marketing Campaign (U.S.)
Awarding the best Spanish-language marketing campaign produced in the United States to promote a brand, product or service.
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Best Marketing Campaign (LATAM and Spain)
Awarding the best Spanish-language marketing campaign produced anywhere in LATAM and/or Spain to promote a brand, product or service.
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Best Marketing Campaign (Mexico)
Awarding the best marketing campaign produced in Mexico to promote a brand, product or service.
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Best Marketing Campaign (Colombia)
Awarding the best marketing campaign produced in Colombia to promote a brand, product or service.
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Media Agency of the Year
Awarding the agency that has most consistently exceeded brand client goals in the promotion of a brand, product or service.
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Publisher of the Year
Awarding the publisher that has most consistently exceeded brand client goals in the promotion of a brand, product or service.
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Leader of the Year
Awarding the individual that has most effectively championed, and produced measurable results for, the Hispanic and Latinx community in media and marketing.
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Marketer of the Year
Awarding the individual that has most creatively and effectively integrated the Spanish language and/or U.S. Hispanic culture into their company’s brand marketing strategy.
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El Innovador/La Innovadora
Honoring the executive (at any level) to produce the most innovative Spanish-language marketing campaign in the promotion of a brand, product or service.
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Estrella Naciente
Honoring the marketing executive under 30 that has most effectively and creatively used Spanish-language in their brand marketing.
Judges
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Francisco TobónGLOBAL COMMUNICATIONSLINKEDIN -
Marta CasenyGROUP CREATIVE DIRECTOR - GOOGLE APACR/GA -
Carolina Rincón SatoSENIOR VICE PRESIDENT, MULTICULTURALEDELMAN -
Jimmie StoneVP, HEAD OF CREATIVE SHOP, NORTH AMERICAMETA -
Camilo AfanadorCEOVMLY&R COMMERCE, GEOMETRY COLOMBIA -
Rich GarcíaSVP, GROUP ACCOUNT DIRECTORTHE COMMUNITY -
Ivan Camilo PinzónMANAGING DIRECTORLEO BURNETT COLOMBIA -
Jacqueline HernándezCEO & FOUNDERNEW MAJORITY READY -
Pedro LermaCEO & FOUNDERLERMA/ -
Jessie CruzCHIEF GROWTH OFFICERWORKOPTI BY CONTENT ECONOMY CO. -
Gerry RamirezGENERAL MANAGER, H CODEMY CODE -
David VélezEXECUTIVE STRATEGY DIRECTORREMEZCLA -
Angel DomenechVP CREATIVE STRATEGYNBCUNIVERSAL / TELEMUNDO
Judging Criteria
Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.
Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.
Judging Process
Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.
Confidentiality
All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.
Partnership opportunities
Interested in partnering with Digiday on your next campaign? Learn more about how you can integrate your brand into every aspect of the Digiday Media Awards by submitting your information.