Digiday Awards

The Digiday Awards is the industry’s annual recognition of the companies, campaigns and creatives modernizing media and marketing. Over the years, these awards have honored industry-leading work from Edelman, VICE, HP and more.

Planning to submit this year? To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.

Submit your entries now

Key Dates

  • Early Deadline: May 03, 2024
    $499 per entry
  • Regular Deadline: Jun 21, 2024
    $599 per entry
  • Last Chance Deadline: Aug 02, 2024
    $729 per entry
All deadlines end at 11:59PM PST

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Categories

  • Best AR/VR Campaign

    Awarding the campaign that has most creatively and effectively incorporated augmented/virtual reality experiences to enhance brand engagement and achieve campaign objectives.

  • Best Use of Retail Media

    Awarding the use of retail media that most effectively utilized media channels to drive awareness, engagement and/or sales.

  • Most Committed to Sustainability

    Awarding the organization that has excelled most in implementing eco-friendly practices and environmental awareness.

  • Agency Executive of the Year

    Awarding an individual who has best demonstrated leadership, innovation and results on behalf of their agency and across the industry.

  • Best Event

    Awarding the virtual, hybrid and/or live event that most successfully combined creativity, engagement and execution to deliver a memorable experience for a brand or publisher.

  • Marketing Executive of the Year

    Awarding a marketing executive who has best demonstrated leadership, innovation and results on behalf of their brand.

  • Best Audio Campaign

    Awarding the campaign that has been most successful in achieving its objectives through audio mediums including podcasts, streaming content and radio.

    Last Winner:
    Novartis & iHeartMedia
  • Best Creative

    Awarding the best and most engaging ad creative of the year.

    Last Winner:
    Upwork
  • Best Collaboration

    Awarding the collaboration between an advertiser and a partner that has most successfully achieved stated objectives.

    Last Winner:
    New York Times Advertising, Giant Spoon, and GE
  • Best Use of Social

    Awarding the social media strategy that has been most creative, strategic and effective in achieving its objectives.

    Last Winner:
    Priceline
  • Best Branding Campaign B2B

    Awarding an ongoing B2B branded content series that has most successfully achieved set goals.

    Last Winner:
    Hello Heart
  • Best Branding Campaign B2C

    Awarding an ongoing B2C branded content series that has most successfully achieved set goals.

    Last Winner:
    LifeStance Health
  • Best E-Commerce Strategy

    Awarding the e-commerce strategy that has most successfully achieved set goals.

    Last Winner:
    January Digital x Carhartt
  • Best Experiential Campaign

    Awarding the campaign that has been most successful in achieving its objectives through either online or offline experiences.

    Last Winner:
    Netflix Stranger Things 4 Global Rift – Giant Spoon
  • Best In-Game Advertising Strategy

    Awarding the in-game advertisement strategy that has most successfully achieved set goals.

    Last Winner:
    Defy Convention: The Nissan ARIYA VR Experience
  • Best Metaverse Marketing Campaign

    Awarding the campaign that has been most successful in achieving its objectives through metaverse marketing.

    Last Winner:
    Intuit's SB LVII metaverse campaign with NFL, WMG & Gamefam
  • Best Multi-Platform Campaign

    Awarding the campaign that has been most successful in achieving its objectives through a multi-channel strategy and approach.

    Last Winner:
    Up The Antibodies
  • Best Partnership

    Awarding the partnership that has most successfully promoted a brand, product, or service.

    Last Winner:
    Morgan Stanley & Courageous Studios
  • Best Search Campaign

    Awarding the campaign that has been most successful in achieving its objectives through the utilization of search engine marketing.

    Last Winner:
    Hearts & Science x Reckitt
  • Best Use of AI

    Awarding the most effective use of AI by a brand, agency or publisher.

    Last Winner:
    VOICE WATCH
  • Best Use of Influencer Marketing

    Awarding the influencer marketing strategy that has been most creative, strategic and effective in achieving its objectives.

    Last Winner:
    P&G Battle of the Paddles
  • Best Use of Video

    ​​​​​Awarding a video strategy that most effectively drove audience engagement for a brand, agency or publisher.

    Last Winner:
    P&G Battle of the Paddles
  • Leader of the Year

    Awarding the most creative and innovative executive who has most successfully led their team both in strength and forward-thinking.

    Last Winner:
    Disney Entertainment’s Shannon Ryan
  • Most Innovative Agency

    Awarding the agency that has been most strategic, original and effective in helping partners achieve their goals.

    Last Winner:
    Critical Mass
  • Most Innovative Brand

    Awarding the brand that has been most successful in building a brand and achieving business objectives through innovative marketing, advertising and customer engagement strategies.

    Last Winner:
    Atlas Obscura
  • Most Innovative Publisher

    Awarding a publisher that best exemplifies original thinking and creativity in editorial, audience development and revenue generation.

    Last Winner:
    Made In Network
  • Most Innovative Technology Platform

    Awarding the technology platform that has been most effective in helping partners achieve their goals.

    Last Winner:
    Doceree Provider
  • Best Gaming/Esports Campaign

    Awarding the gaming and/or esports campaign that has been most successful in achieving set goals.

    Last Winner:
    160over90 - EA SPORTS
  • Best PR Campaign

    Awarding the campaign that has been most successful in achieving its objectives by generating buzz, earned media and positive publicity.

    Last Winner:
    Priceline
  • Best Product Launch Campaign

    Awarding the campaign that has most successfully launched a new brand, product or service.

    Last Winner:
    Julie

Digiday en Español Categories

  • Best Use of Video

    Awarding the video marketing strategy that most successfully promoted a brand, product or service.

    Last Winner:
    The Weather Channel en Español
  • Best Sports Marketing Campaign

    Awarding the sports marketing strategy that most successfully promoted a brand, product or service.

    Last Winner:
    INDUSTRY
  • Best Use of Technology

    Awarding the most effective and creative use of technology, including but not limited to, AR, VR, or the metaverse to promote a brand, product or service.

    Last Winner:
    Finecast and mSix
  • Best Bilingual Marketing Campaign

    Awarding the best marketing campaign simultaneously using Spanish and English to promote a brand, product or service.

    Last Winner:
    Amazon Music "Game Changers" - BeautifulBeast
  • Best Use of Social

    Awarding the social media marketing strategy that most successfully promoted a brand, product or service.

    Last Winner:
    The Weather Channel en Español
  • Best Content Marketing Strategy

    Awarding the most effective and creative use of content marketing to promote a brand, product or service.

    Last Winner:
    Desafío The Box eGo Volk creado en Fortnite

Judges

  • Claire Russell
    HEAD OF MEDIA
    FITZCO
  • Shruti Samant
    DIGITAL MARKETING LEADER, CPG, BANKING AND TECH
    PROCTER & GAMBLE
  • Victoria Jordan
    GM OF BRANDED CONTENT AND CREATIVE
    MY CODE
  • Kristen Hartley
    EXECUTIVE PRODUCER- PRODUCTION, CO-PRODUCTIONS & DEVELOPMENT
    IBM ORIGINALS
  • Jiri Bures
    EXECUTIVE CREATIVE DIRECTOR
    IMAGINATION
  • Glenn Ginsburg
    PRESIDENT
    THE QYOU
  • Graham Howes
    VP, MARKETING AND DISTRIBUTION
    BUSTLE DIGITAL GROUP
  • Matt Larson
    VP, MEDIA & CONNECTIONS STRATEGY
    COLLECTIVE MEASURES
  • Elizabeth Pigg
    CHIEF COMMUNICATIONS OFFICER
    THAT'S IT.
  • Caitlyn Wilp
    ASSOCIATE CREATIVE DIRECTOR
    MOSAIC NORTH AMERICA
  • Wander Bruijel
    CHIEF STRATEGY OFFICER
    BORN UGLY

Past Winners

  • Ally do it Right
  • Code and Theory
  • Comedy central
  • Crocs
  • DoorDash
  • Edelman
  • Food52
  • Hewlett Packard
  • The Martin Agency
  • Now This News
  • Planned Parenthood
  • Publicis Sapient
  • Salesforce
  • US Air Force
  • Vice

Judging Criteria

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

Judging Process

Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.

Confidentiality

All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.

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