Digiday Awards
The Digiday Awards is the industry’s annual recognition of the companies, campaigns and creatives modernizing media and marketing. Over the years, these awards have honored industry-leading work from Edelman, VICE, HP and more.
Planning to submit this year? To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.
View the winnersKey Dates
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Shortlist Announcement: View shortlist
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Winners Announcement: View winners
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Categories
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Best Use of AI
Awarding the most effective use of AI by a brand, agency or publisher.
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Best E-Commerce Strategy
Awarding the e-commerce strategy that has most successfully achieved set goals.
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Best Partnership
Awarding the partnership that has most successfully promoted a brand, product, or service.
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Best Metaverse Gaming Activation
Awarding the best gaming activation or experience within the metaverse.
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Best In-Game Advertising Strategy
Awarding the in-game advertisement strategy that has most successfully achieved set goals.
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Best Metaverse Marketing Campaign
Awarding the campaign that has been most successful in achieving its objectives through metaverse marketing.
Last Winner:Adidas - Ozworld Fortnite Map -
Best Organic Marketing Campaign
Awarding the marketing campaign that has most successfully achieved stated objectives without the use of paid advertising.
Last Winner:theSkimm’s #ShowUsYourLeave Movement -
Best Experiential Campaign
Awarding the campaign that has been most successful in achieving its objectives through either online or offline experiences.
Last Winner:Edelman & eBay - Wear Em Out Store -
Best Creative
Awarding the best and most engaging ad creative of the year.
Last Winner:Vaseline See My Skin -
Best Collaboration
Awarding the collaboration between an advertiser and a partner that has most successfully achieved set goals.
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Best Use of Social
Awarding the social media strategy that has been most creative, strategic and effective in achieving its objectives.
Last Winner:Vaseline See My Skin -
Best Use of Video
Awarding a video strategy that most effectively drove audience engagement for a brand, agency or publisher.
Last Winner:Reach Agency & Hulu - Only Rudys In the Building -
Best Product Launch Campaign
Awarding the campaign that has most successfully launched a new brand, product or service.
Last Winner:ŌURA Health - Gucci x Oura Ring -
Best Branding Campaign B2B
Awarding an ongoing B2B branded content series that has most successfully achieved set goals.
Last Winner:Aon - The Aon Story -
Best Branding Campaign B2C
Awarding an ongoing B2C branded content series that has most successfully achieved set goals.
Last Winner:Publicis New York/Zenith/PSOne -
Best Multi-Platform Campaign
Awarding the campaign that has been most successful in achieving its objectives through a multi-channel strategy and approach.
Last Winner:Carmichael Lynch & H&R Block – A Fair Shot -
Best Search Campaign
Awarding the campaign that has been most successful in achieving its objectives through the utilization of search engine marketing.
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Best Audio Campaign
Awarding the campaign that has been most successful in achieving its objectives through audio mediums including podcasts, streaming content and radio.
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Best PR Campaign
Awarding the campaign that has been most successful in achieving its objectives by generating buzz, earned media and positive publicity.
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Most Innovative Publisher
Awarding a publisher that best exemplifies original thinking and creativity in editorial, audience development and revenue generation.
Last Winner:Doing Things Media -
Most Innovative Agency
Awarding the agency that has been most strategic, original and effective in helping partners achieve their goals.
Last Winner:Spectrum Reach -
Most Innovative Brand
Awarding the brand that is modernizing the industry through innovative marketing, advertising and customer engagement strategies.
Last Winner:Tropicana Brands Group – Tropicana -
Most Innovative Technology Platform
Awarding the technology platform that has been most effective in helping partners achieve their goals.
Last Winner:Teads | The Global Media Platform -
Best Use of Influencer Marketing
Awarding the influencer marketing strategy that has been most creative, strategic and effective in achieving its objectives.
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Best Gaming/Esports Campaign
Awarding the gaming and/or esports campaign that has been most successful in achieving set goals.
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Leader of the Year
Awarding the most creative and innovative executive who has most successfully led their team both in strength and forward-thinking.
Last Winner:Black & White Zebra
Judges
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Jen WalshDIGITAL BOARD DIRECTORSTARCOM
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Heidi WalduskyVP, BRAND MARKETINGQUAD
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Shuree JonesGROUP DIRECTOR, PAID SOCIAL & INFLUENCER MEDIARAIN THE GROWTH AGENCY
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Yadira Noelle HarrisonCO-FOUNDERVERB.
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Douglas BrundageFOUNDER & CEOKINGSLAND
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Steve SavicEVP, EXECUTIVE CREATIVE DIRECTORCRITICAL MASS
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Andrew TemkinHEAD OF GAMINGREACH AGENCY
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Greg KahnCEOGK DIGITAL VENTURES
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Claire RussellHEAD OF MEDIAFITZCO
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Shruti SamantDIGITAL MARKETING LEADER, CPG, BANKING AND TECHPROCTER & GAMBLE
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Yuko TsukadaCREATIVE DIRECTOR/HEAD OF STUDIO - BLOOMBERG MEDIA STUDIOS JAPAN / APACBLOOMBERG MEDIA
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Sara VintenCREATIVE DIRECTORMOSAIC NORTH AMERICA
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John CornetteCHIEF CREATIVE OFFICEREP+CO
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Victoria JordanGM OF BRANDED CONTENT AND CREATIVEMY CODE
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Mark SingerUS CHIEF MARKETING OFFICERDELOITTE DIGITAL
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Ben GogleySENIOR VICE PRESIDENT, MEDIA PLANNINGINNOCEAN USA
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Tanisha A. SykesEDITORIAL DIRECTOR, FINANCE, T BRAND STUDIOTHE NEW YORK TIMES
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Michael BoychukCCO & CO-FOUNDERLITTLE HANDS OF STONE
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Phil RowleyHEAD OF FUTURESOMNICOM MEDIA GROUP UK
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Kristen HartleyCONTENT DIRECTOR - PRODUCTION, CO-PRODUCTIONS & DEVELOPMENTIBM ORIGINALS
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Stephan CieplikCHIEF REVENUE OFFICERTSM
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Gillian SheldonFOUNDER AND CEOSHELDON STRATEGY & CONSULTING
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Christopher ErbFOUNDER AND MANAGING PARTNERTRIPLECLIX
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Tom KelleyCEOTHE REVIVAL HOUSE
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Elen GasparyanCO-FOUNDER/EXECUTIVE CREATIVE DIRECTORDAVEL CREATIVE AGENCY
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Daniel BinnsGLOBAL CHIEF GROWTH OFFICER & CEO NAINTERBRAND
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Jiri BuresEXECUTIVE CREATIVE DIRECTORIMAGINATION
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Chip GrossMANAGING DIRECTORWORK & CO
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Mike CaguinCHIEF CREATIVE OFFICERPERISCOPE
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Will CadyGLOBAL BRAND AMBASSADORREDDIT, INC.
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Anna HoffmanEXECUTIVE CREATIVE DIRECTOR, CREATIVE STUDIOAPARTMENT THERAPY MEDIA
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Glenn GinsburgPRESIDENTTHE QYOU
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Agatha EminaMANAGING DIRECTORWILD FUSION LIMITED
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Eric PerkoFOUNDER & CEOAPOLLO PARTNERS
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Jen SimondsVP, BRAND STRATEGY AND CONTENTNASDAQ
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Anthony YellCHIEF CREATIVE OFFICERRAZORFISH
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Patrick SchmidtMANAGING DIRECTOR, WHEELHOUSE LABSWHEELHOUSE GROUP
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Lina RenzinaMEDIA PARTNERSHIPS LEAD, LIFESTYLE AND EDUCATIONTIKTOK
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Jainnie ChoVICE PRESIDENT, BBC STORYWORKS, EMEABBC STUDIOS
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Graham HowesVP, MARKETING AND DISTRIBUTIONBUSTLE DIGITAL GROUP
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Ally HoltDIRECTOR, AUDIENCE DEVELOPMENT & MONETIZATION, E! NEWSNBCUNIVERSAL MEDIA, LLC
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Chris PhillipsVP, BRANDED CONTENT SALES AND STRATEGYREALTOR.COM
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Danielle DonnellyCHIEF STRATEGY OFFICERFORMERLY KNOWN AS
Judging Criteria
Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.
Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.
Judging Process
Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.
Confidentiality
All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.
Partnership opportunities
Interested in partnering with Digiday on your next campaign? Learn more about how you can integrate your brand into every aspect of the Digiday Awards by submitting your information.