Digiday Awards

The Digiday Awards is the industry’s annual recognition of the companies, campaigns and creatives modernizing media and marketing. Over the years, these awards have honored industry-leading work from Edelman, VICE, HP and more.

Planning to submit this year? To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.

View the winners

Key Dates

Subscribe for updates

Sign up to receive reminders about deadlines, tips on entering, recommendations on categories and more.

Categories

  • Best AR/VR Campaign

    Awarding the campaign that has most creatively and effectively incorporated augmented/virtual reality experiences to enhance brand engagement and achieve campaign objectives.

  • Best Use of Retail Media

    Awarding the use of retail media that most effectively utilized media channels to drive awareness, engagement and/or sales.

  • Most Committed to Sustainability

    Awarding the organization that has excelled most in implementing eco-friendly practices and environmental awareness.

  • Agency Executive of the Year

    Awarding an individual who has best demonstrated leadership, innovation and results on behalf of their agency and across the industry.

  • Best Event

    Awarding the virtual, hybrid and/or live event that most successfully combined creativity, engagement and execution to deliver a memorable experience for a brand or publisher.

  • Marketing Executive of the Year

    Awarding a marketing executive who has best demonstrated leadership, innovation and results on behalf of their brand.

  • Best Audio Campaign

    Awarding the campaign that has been most successful in achieving its objectives through audio mediums including podcasts, streaming content and radio.

    Last Winner:
    Novartis & iHeartMedia
  • Best Creative

    Awarding the best and most engaging ad creative of the year.

    Last Winner:
    Upwork
  • Best Collaboration

    Awarding the collaboration between an advertiser and a partner that has most successfully achieved stated objectives.

  • Best Use of Social

    Awarding the social media strategy that has been most creative, strategic and effective in achieving its objectives.

    Last Winner:
    Priceline
  • Best Branding Campaign B2B

    Awarding an ongoing B2B branded content series that has most successfully achieved set goals.

    Last Winner:
    Hello Heart
  • Best Branding Campaign B2C

    Awarding an ongoing B2C branded content series that has most successfully achieved set goals.

    Last Winner:
    LifeStance Health
  • Best E-Commerce Strategy

    Awarding the e-commerce strategy that has most successfully achieved set goals.

  • Best Experiential Campaign

    Awarding the campaign that has been most successful in achieving its objectives through either online or offline experiences.

  • Best In-Game Advertising Strategy

    Awarding the in-game advertisement strategy that has most successfully achieved set goals.

  • Best Metaverse Marketing Campaign

    Awarding the campaign that has been most successful in achieving its objectives through metaverse marketing.

  • Best Multi-Platform Campaign

    Awarding the campaign that has been most successful in achieving its objectives through a multi-channel strategy and approach.

    Last Winner:
    Up The Antibodies
  • Best Partnership

    Awarding the partnership that has most successfully promoted a brand, product, or service.

  • Best Search Campaign

    Awarding the campaign that has been most successful in achieving its objectives through the utilization of search engine marketing.

  • Best Use of AI

    Awarding the most effective use of AI by a brand, agency or publisher.

    Last Winner:
    VOICE WATCH
  • Best Use of Influencer Marketing

    Awarding the influencer marketing strategy that has been most creative, strategic and effective in achieving its objectives.

  • Best Use of Video

    ​​​​​Awarding a video strategy that most effectively drove audience engagement for a brand, agency or publisher.

  • Leader of the Year

    Awarding the most creative and innovative executive who has most successfully led their team both in strength and forward-thinking.

  • Most Innovative Agency

    Awarding the agency that has been most strategic, original and effective in helping partners achieve their goals.

    Last Winner:
    Critical Mass
  • Most Innovative Brand

    Awarding the brand that has been most successful in building a brand and achieving business objectives through innovative marketing, advertising and customer engagement strategies.

    Last Winner:
    Atlas Obscura
  • Most Innovative Publisher

    Awarding a publisher that best exemplifies original thinking and creativity in editorial, audience development and revenue generation.

    Last Winner:
    Made In Network
  • Most Innovative Technology Platform

    Awarding the technology platform that has been most effective in helping partners achieve their goals.

    Last Winner:
    Doceree Provider
  • Best Gaming/Esports Campaign

    Awarding the gaming and/or esports campaign that has been most successful in achieving set goals.

    Last Winner:
    160over90 - EA SPORTS
  • Best PR Campaign

    Awarding the campaign that has been most successful in achieving its objectives by generating buzz, earned media and positive publicity.

    Last Winner:
    Priceline
  • Best Product Launch Campaign

    Awarding the campaign that has most successfully launched a new brand, product or service.

    Last Winner:
    Julie

Judges

  • Ellen Gerstein
    SENIOR DIRECTOR, DIGITAL COMMUNICATIONS, CORPORATE AFFAIRS
    PFIZER
  • Shruti Samant
    DIGITAL MARKETING LEADER, CPG, BANKING AND TECH
    PROCTER & GAMBLE
  • Yung Savolainen
    HEAD OF PRODUCTION & CREATIVE OPS
    GRUBHUB
  • Nitish Shangari
    SENIOR PRODUCT MANAGER, ADS
    GOOGLE
  • Megan Baumann
    PR DIRECTOR
    STATE FARM
  • Christina Bennett
    SENIOR DIRECTOR, EXTERNAL COMMUNICATIONS
    PRICELINE
  • Kirby Ann Connell
    DIRECTOR, SOCIAL & INFLUENCER
    CHIPOTLE
  • Jarryd Boyd
    SENIOR DIRECTOR OF GLOBAL COMMUNICATIONS
    HINGE
  • Mario Mijares
    VP, INSIGHTS, LOYALTY, MARKETING AND MONETIZATION PLATFORMS
    7-ELEVEN
  • Drew Campbell
    CREATIVE DIRECTOR
    ATLANTIC RE:THINK
  • Phil Rowley
    HEAD OF FUTURES
    OMNICOM MEDIA GROUP UK
  • Kristen Hartley
    EXECUTIVE PRODUCER- PRODUCTION, CO-PRODUCTIONS & DEVELOPMENT
    IBM ORIGINALS
  • Chris Phillips
    VP, BRANDED CONTENT SALES AND STRATEGY
    REALTOR.COM
  • David Vélez
    VP OF STRATEGY
    RELEVANT+
  • Steve Valette
    GROUP CREATIVE DIRECTOR
    CRITICAL MASS
  • Marta Caseny
    GROUP CREATIVE DIRECTOR - GOOGLE APAC
    R/GA
  • Linda Li
    HEAD OF CUSTOMER ACTIVATION & MARKETING
    H&M AMERICAS
  • Ryan Ku
    MANAGING DIRECTOR
    MOVERS+SHAKERS
  • Doug Sweeney
    CMO
    ÖURA
  • Michael Girgis
    CO-FOUNDER
    DIVE BILLBOARDS
  • Jiri Bures
    EXECUTIVE CREATIVE DIRECTOR
    IMAGINATION
  • Anthony Yell
    CHIEF CREATIVE OFFICER
    RAZORFISH
  • Joey Chowaiki
    COO/CO-FOUNDER
    OPEN INFLUENCE
  • Chris Beavis
    PARTNER OF BD AND DIGITAL
    THE FRAMEWORKS
  • Glenn Ginsburg
    PRESIDENT
    THE QYOU
  • Julie Sexton
    CLIENT SERVICES DIRECTOR
    INITIALS CX
  • Pamela Uddin
    CO FOUNDER
    RE:ACT
  • Claire Russell
    HEAD OF MEDIA
    FITZCO
  • Victoria Jordan
    GM OF BRANDED CONTENT AND CREATIVE
    MY CODE
  • Graham Howes
    VP, MARKETING AND DISTRIBUTION
    BUSTLE DIGITAL GROUP
  • Matt Larson
    VP, MEDIA & CONNECTIONS STRATEGY
    COLLECTIVE MEASURES
  • Stephen Martell
    HEAD OF INNOVATION
    DE-YAN
  • Elizabeth Pigg
    CHIEF COMMUNICATIONS OFFICER
    THAT'S IT.
  • Caitlyn Wilp
    ASSOCIATE CREATIVE DIRECTOR
    MOSAIC NORTH AMERICA
  • Wander Bruijel
    CHIEF STRATEGY OFFICER
    BORN UGLY
  • Teddy Tepavicharova
    SENIOR DIRECTOR, PROGRAMMATIC
    CONDÉ NAST
  • Hannah Bernard
    VICE PRESIDENT OF MARKETING, SOLUTIONS GROUP & CORPORATE
    AVERY DENNISON
  • Ryann Matthews
    EXECUTIVE CREATIVE DIRECTOR
    BOND
  • Nick Gray
    MANAGING DIRECTOR
    LIVE & BREATHE
  • Richard Hicks
    CO-FOUNDER & COO
    C-SCREENS LTD
  • Winfried Daun
    HEAD GROUP BRAND, CREATIVE & INNOVATION
    UBS
  • Tim Juravich
    PRINCIPAL, DIGITAL PRODUCT AND INNOVATION LEAD
    DELOITTE DIGITAL
  • Tom Gent
    HEAD OF CREATIVE AND CO-FOUNDER
    FOUNDER CREATIVE
  • Craig Miles
    CREATIVE DIRECTOR
    SUPERHEROES
  • Thomas Guilbert
    HEAD OF MARKETING
    LAMBS
  • Emma Thompson
    HEAD OF AGENCY
    GOLLEY SLATER
  • Ben Shaw
    CSO
    MULLENLOWE

Past Winners

  • Ally do it Right
  • Code and Theory
  • Comedy central
  • Crocs
  • DoorDash
  • Edelman
  • Food52
  • Hewlett Packard
  • The Martin Agency
  • Now This News
  • Planned Parenthood
  • Publicis Sapient
  • Salesforce
  • US Air Force
  • Vice

Judging Criteria

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

Judging Process

Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.

Confidentiality

All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.