Digiday AI Awards
The Digiday AI Awards celebrate the innovative use of artificial intelligence across the media, marketing and advertising industries. We’ve recently honored industry-leading work from Vermillio, Business Insider, Michelob ULTRA and Sendbird for their use of AI.
Planning to submit this year? Learn more about this program with our entry kit.
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Key Dates
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Early Deadline: May 30, 2025$499 per entry
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Regular Deadline: Jul 18, 2025$599 per entry
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Last Chance Deadline: Aug 29, 2025$729 per entry
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Categories
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Best AI Tool
Awarding the AI tool that most efficiently helps users accomplish business objectives.
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Best AI-Driven Campaign
Awarding the marketing or advertising campaign that most successfully leveraged AI to drive engagement, personalization creativity and measurable results.
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Most Responsible Use of AI
Recognizing the most ethical and transparent use of AI to drive positive impact while prioritizing accountability, fairness and safety.
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Best Use of AI in Marketing Analytics
Awarding the most effective use of AI to collect, analyze, and activate data insights that enhance marketing strategies, optimize ad performance and drive audience engagement.
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AI Leader of the Year
Awarding the individual who has demonstrated exceptional leadership in advancing AI innovation, adoption and ethical implementation in their industry.
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Most Innovative Use of AI by a Brand
Awarding the brand that has made the most impactful and creative use of generative AI, AI agents, or AI-powered search to enhance customer experiences, drive engagement or revolutionize marketing strategies.
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Most Innovative Use of AI by an Agency
Awarding the agency that has successfully leveraged generative AI, AI agents, or AI-powered search to develop advertising, media or marketing strategies that push the industry forward.
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Most Innovative Use of AI by a Publisher
Awarding the publisher that has effectively harnessed generative AI, AI agents, or AI-powered search to enhance content creation, audience engagement or monetization strategies in innovative and meaningful ways.
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Best Internal Use of AI
Awarding the most effective application of AI to streamline internal processes, automate workflows, and improve efficiency, leading to measurable time savings, cost reductions or productivity gains.
Judging Criteria
Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.
Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.
Judging Process
Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.
Confidentiality
All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.
Partnership opportunities
Interested in partnering with Digiday on your next campaign? Learn more about how you can integrate your brand into every aspect of the Digiday AI Awards by submitting your information.