Xandr

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How marketers are overcoming fragmentation with unified strategies

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How ad tech’s technology leaders bring personal conviction to their work

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A buyer’s guide to new CTV terminology

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Why publishers and buyers are simplifying their approach to header bidding

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Bridging the TV-digital divide from an engineer’s perspective

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Yield analytics is the key to premium video forecasting

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Lessons from the front lines at Cannes: Convergence is here

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Breaking through the binge: How TV ads drive show discovery

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