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Publisher alliance Ozone makes a larger play for U.S. advertisers
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But did it sell Pop-Tarts? How Kellogg’s decided if its Pandora campaign was worth it
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Infographic: 6 tips for tracking consumers in one snowy scene
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Why forecasting is so hard, from Hurricane Joaquin to the Kardashians’ e-commerce play
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Getting beyond weak lift metrics: A better deal for brand marketers