Turn

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“Pursue the creative part of the job:” How automation is changing the marketer’s role

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Why brand safety isn’t a one-click fix

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How do you measure video ad success? It’s not about the click

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Mind-numbing metrics: How algorithms help marketers get back to being creative

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Focus on Viewability, But Don’t Make It a Goal

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How programmatic platforms help marketers do more marketing and less measuring

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Viewability is looking like yesterday’s problem

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A luxury retailer increased sales 171 percent with smart retargeting

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Why the perfect programmatic dream relies on a partnership model

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Inside Poppin’s data-driven quest to redecorate corporate cubes

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Why big data is really about small insights

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No names please: Hilton’s discreet approach to data-driven marketing

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Pep Boys’ CMO on how ‘ridiculous amounts of data’ changed their strategy

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