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Uncertainty over TikTok’s U.S. future splinters creators and agencies
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Sahil Patel
Sahil Patel
The Programmatic Publisher
‘No interest in playing your games’: Why programmatic TV hasn’t (yet) taken off
Marketing on Platforms
Advertisers are cooling on Snapchat Live Stories
Publishing in the Platform Era
Video publishers seek to extend Facebook content beyond Facebook
Publishing in the Platform Era
Snapchat Discover publishers see viewership drop by a third after platform tweaks
Future of TV
Amazon is becoming a moneymaker for video publishers
Publishing in the Platform Era
How Instagram recruits college football teams to market Stories
Media
‘Unique or newsworthy’: How the Philadelphia Eagles approach live video
Media
How Fox Sports uses college students for an R&D lab
Marketing
WTF is a GRP?
Media
U.S. Soccer taps Facebook, Instagram to hype USA-Mexico rivalry game
Media
Confessions of a Hollywood producer: ‘No one knows these platforms exist’
Media
Fox Sports and Sports Illustrated team up for Facebook Live videos
Media
Reality check: Streaming won’t be easy for Trump TV
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