Parse.ly partners with digital publishers to provide clear audience insights through an intuitive analytics platform. We believe that the modern equivalent of the Gutenberg Press in the web era isn't a content management system; it is a keen understanding and application of data. We believe that media companies can win in digital if they smartly partner for their technology, and pick a platform that is data-driven to the core. Then, they can have their internal teams focus on what they do best -- creating compelling stories for their audiences.