Li Lu

Li Lu

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The state of AI: Where WPP, R/GA, IPG and other marketers stand in 2025
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Digiday+ Research Lifestyle Subscription Index 2024: Time, Vogue and The Atlantic choose between divesting or investing in subscriptions
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Digiday+ Research Professional Subscription Index 2024: Publishers tweak subscription, pricing strategies while shifting subscriber benefits
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Digiday+ Research News Subscription Index 2024: Washington Post, Vox shift their strategies
CMO Strategies

CMO Strategies: A playbook for marketing channels
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CMO Strategies: Retail media’s rise — from Amazon to eBay
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Digiday+ Research: The 2024 brand guide to events
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Publisher strategies: How publishers are optimizing revenue streams
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The State of AI: The paradigm shifts toward data for marketers
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Digiday+ Research: Marketers’ 2023 holiday marketing and commerce strategies — unpacked
Digiday+ Research

CMO Strategies: A playbook for marketing channels from social media to streaming
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Digiday+ Research Professional Subscription Index: Bloomberg, Forbes, Politico focus on member benefits
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CMO Strategies: How retail media has become a growing marketing channel

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