Krystal Scanlon

Krystal Scanlon

Navigating Economic Instability

What downturn? In real terms, ad spending is doing just fine
Marketing on Platforms

Six months into Elon Musk’s Twitter takeover — here’s what we know so far about his plan
Marketing on Platforms

Elon Musk targets smaller advertisers by forcing them to pay for verification to run ads on Twitter
Marketing on Platforms

El resumen: Cómo Snapchat sentó las bases para un reinicio ante usuarios y anunciantes
Marketing on Platforms

The rundown: How Snapchat laid the groundwork for a reset to users and advertisers
Marketing on Platforms

Short-form video ad boom may not be great for TikTok (eventually)
Experimental Channels

TikTok sister app Lemon8 looks to creators to help it grow to the next level
The Creator Economy

It takes a village: A look at the hidden teams behind successful creators
Experimental Channels

What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok
Marketing on Platforms

TikTok discourse exposes need for U.S. federal privacy legislation
Marketing on Platforms

TikTok’s uncertain future: the issues marketers should (and shouldn’t) fret over
Marketing on Platforms

De todas las preocupaciones que los profesionales del marketing pueden (o no) tener sobre TikTok en este momento, el píxel no es una de ellas
Marketing on Platforms

Of all the concerns marketers may (or may not) have about TikTok right now, the pixel isn’t one of them

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