Save $300
on any 2025 Digiday event pass with code SAVE2025. Ends Dec. 31
Subscribe
|
Login
Reader
Digiday+ Member
Subscribe Now
Digiday+ homepage
FAQ
Account Overview
Logout
Save $300
on any 2025 Digiday event pass with code SAVE2025. Ends Dec. 31
News
Digiday +
Podcasts
Events
Awards
News
Digiday +
Podcasts
Events
Awards
Hot Topics
The Programmatic Publisher
The Programmatic Marketer
Marketing on Platforms
Life Beyond the Cookie
Brands in Culture
Gaming & Esports
Modern Newsroom
All Topics
Login
Subscribe
My Account
Logout
Special Projects
Digiday+ Research
WTF Series
Newsletters
Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
Media
Marketing
Media Buying
Future of TV
Español
Special Projects
Digiday+ Research
WTF Series
Newsletters
Christopher Hansen
Christopher Hansen
Marketing
Agencies Better Cozy Up to Ad Tech
Marketing
The Sweet Spot for Conversions
Media
The Dangers of Buckets
Marketing
With RTB, Premium is in the Eye of the Beholder