Catherine Wolf

Research Editor

Catherine Wolf

Research Editor

Beyond Ads

How consulting firm Fwrd Group is advising brand strategies ahead of the holidays
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Digiday Media Agency Report 2025: How clients are experimenting and spending — from AI to tariffs
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CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok
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Digiday+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram
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CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
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CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku
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Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube
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What Forbes, Dotdash Meredith, BuzzFeed and other publishers are saying about AI in 2025
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The state of AI: Where WPP, R/GA, IPG and other marketers stand in 2025
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Media Agency Report: Horizon, Publicis, UM and others on CTV’s appeal, agency partnerships and programmatic’s evolution
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Digiday+ Research Lifestyle Subscription Index 2024: Time, Vogue and The Atlantic choose between divesting or investing in subscriptions
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Digiday Media Agency Report 2024: The state and future of the media agency, from client spending to retail media’s impact
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CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels

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