Ben Holding

Ben Holding

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How advertisers are harnessing CTV’s opportunities in 2022
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Brand safety technology hasn’t changed in five years, but it’s due for a shake-up
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Why reporting and insights are the differentiating factors for ad tech providers
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How well-moderated comments provide rich audience insights to publishers
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Report: The brand’s guide to evolving consumer relationships
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How carriers are finding new ways to monetize and retain users — and what that means for advertisers
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Why securing valuable tech resources is so important for media companies
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What marketers need to know about the next frontier in consumer engagement
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New family viewing dynamics give rise to a modern-day heirloom
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Five questions all marketers should ask of their CDPs
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Why custom bidding should be a part of every marketer’s toolbox
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How advertisers are using data to drive creative refresh for CTV
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How beelining for the app setup process is the advertiser opportunity marketers are missing

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