Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Gaming & Esports

How esports organization 100 Thieves rejuvenated its sponsorship business in 2024
Gaming & Esports

How Activision made ‘Black Ops 6’ the biggest ‘Call of Duty’ release yet
Gaming & Esports

How gaming firm Overwolf quietly became one of the major players in gaming advertising
Gaming & Esports

Why Kai Cenat’s record-breaking subathon was a double-edged sword for Twitch
Gaming & Esports

Buoyed by Roblox’s rise, agency holdcos express confidence in gaming for 2025
Gaming & Esports

Roblox’s Shopify integration has entered a closed beta test, highlighting the platform’s e-commerce opportunity
Gaming & Esports

Why Netflix is using a Roblox world to promote “Cobra Kai” and other releases
Gaming & Esports

Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner
Gaming & Esports

Key takeaways from Digiday’s 2024 Gaming Advertising Forum
Gaming & Esports

Why some creators are livid over the rise of fraudulent behavior in Fortnite and Roblox
Gaming & Esports

Roblox ecosystem appears unmoved following report on inflated numbers and child safety issues
Gaming & Esports

What a new TV show and its parallel mobile game say about the future of entertainment across media
Gaming & Esports

As programmatic rises on Roblox, in-game studios are feeling the competition

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