Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

The Creator Economy

LinkedIn courts creators — and advertisers — with new performance metrics
WTF Series

WTF is clipping? The low-lift creator strategy grabbing advertisers’ attention
The Creator Economy

Video is making podcasts a premium buy for advertisers
The Creator Economy

Virtual-world creators gaining traction beyond Roblox and Fortnite
The Creator Economy

In Graphic Detail: How creators are using generative AI to shape video and design
The Creator Economy

Twitch’s Discovery Feed isn’t delivering, creators say
The Creator Economy

Roblox courts advertisers with fresh data on its ad effectiveness
The Creator Economy

How creators are using generative AI in podcasts, videos and newsletters — and what advertisers think about it
The Creator Economy

Podcast consumption shifts toward connected TVs
The Creator Economy

LinkedIn emerges as a serious player in the creator economy
The Creator Economy

Roblox studios begin to consolidate as Super League buys Supersocial
The Creator Economy

TikTok touts livestreaming as next big revenue stream for creators and agencies
The Creator Economy

Music promoters turn to other platforms besides TikTok to invest in as part of a broader creator playbook

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