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‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
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Alexander Lee
Gaming and Esports Reporter
Alexander Lee is a reporter covering gaming and esports for Digiday.
Alexander Lee
Gaming and Esports Reporter
Alexander Lee is a reporter covering gaming and esports for Digiday.
Gaming & Esports
‘No matter what game it is, people come to Twitter to talk about it’: A Q&A with Rishi Chadha, Twitter’s head of gaming content partnerships
Gaming & Esports
As mobile esports activity heats up, everyone is following developers’ lead
Gaming & Esports
Why Ralph Lauren — the man and the company — is already in the metaverse
Gaming & Esports
Why some companies are bringing virtual items into physical space via AR and hologram technology
Gaming & Esports
How esports org 100 Thieves will boost its M&A strategy with $60M in Series C funding
Gaming & Esports
Myth buster: Misconceptions about the relationship between gamers and brands
Gaming & Esports
How ESL is bringing its tried-and-true esports event framework to the mobile space
Gaming & Esports
The Rundown: How up-and-coming esports organizations are separating themselves from the pack
Gaming & Esports
As hiring in the metaverse ramps up, experts caution against working with snake oil salesmen
Gaming & Esports
As the virtual world takes shape, experts caution metaverse builders to prioritize accessibility
Gaming & Esports
How Roblox’s virtual brand activations are building a robust creator economy
Gaming & Esports
How Nerd Street Gamers highlights each facet of its esports infrastructure business with its new gaming facility
Digiday+ Marketing Briefing
‘Now, the world is a giant audition’: A Q&A with G4 president Russell Arons
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