Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Gaming & Esports

How brands hope to reach gamers using thoughtful messaging during Pride Month — without pandering
Gaming & Esports

Why Misfits is rebranding to pivot away from competitive gaming
Gaming & Esports

How PewDiePie’s rebrand shows gaming creators’ growing focus on brand safety
Content & Commerce

Refinery29 launches Twitch’s first third-party live shopping experience
Gaming & Esports

Why marketers are pulling away from FaZe Clan as the esports org’s struggles take center stage
Gaming & Esports

Por qué Unity Technologies se inclina por la IA a medida que aumentan los vientos en contra de la economía
Gaming & Esports

Why Unity Technologies is leaning into AI as economic headwinds pick up
Gaming & Esports

How gamers’ engagement with short-form video is changing
Gaming & Esports

Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023
Gaming & Esports

Evil Geniuses’ new partnership signals esports industry’s continued interest in crypto and betting sponsors
Gaming & Esports

FaZe Clan to lay off 40% of staff amid economic struggles
Gaming & Esports

Why brands should care about the differences between Eastern and Western esports audiences
Gaming & Esports

What the divergent EU and U.K. rulings say about the future of the Microsoft–Activision Blizzard merger

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