Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Gaming & Esports

Cómo los creadores de ‘Bluey’ adoptaron un enfoque de marketing diferente para el momento del videojuego del show de TV
Gaming & Esports

How the creators of ‘Bluey’ took a different marketing approach to the show’s video game moment
Gaming & Esports

Por qué McDonald’s y Coca-Cola siguen considerando los videojuegos como un canal de marketing experimental
Gaming & Esports

Why McDonald’s and Coca-Cola still see gaming as an experimental marketing channel
Gaming & Esports

Esto es lo que los especialistas del marketing deben saber sobre el Día del Inversionista de Roblox 2023
Gaming & Esports

Here’s what marketers need to know about Roblox Investor Day 2023
Gaming & Esports

Why a martech company is launching an all-in-one tool to simplify, measure the gaming advertising landscape
Gaming & Esports

As big contracts dry up for top gaming creators, smaller to mid-sized influencers see opportunity
Gaming & Esports

Reading between the earnings: For entertainment giants, gaming is a key battleground for the future
Gaming & Esports

Roblox earnings: Why enticing brands is key to the future of the metaverse platform
Gaming & Esports

Here’s what ultimately led to the fall of FaZe Clan
Gaming & Esports

Cómo utilizan los desarrolladores de juegos para móviles las herramientas de IA para impulsar la captación de usuarios
Gaming & Esports

How mobile game developers are using AI tools to boost user acquisition

<
1
…
11
12
13
14
15
…
40
>