Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Gaming & Esports

Why StreamElements is launching a ‘side sponsorship’ tool to widen creators’ advertising options
Gaming & Esports

Why Discord is making key hires to build out its advertising business
Gaming & Esports

Why Twitch is launching its own Fortnite Creative experience, ‘The Glitch’
Gaming & Esports

Why one of the largest Web3 game publishers sees in-game advertising as a path forward
Gaming & Esports

What Nerd Street’s ‘re-seed’ funding round says about the future of esports
Gaming & Esports

Are moviegoers burning out on Hollywood’s gaming adaptations?
Gaming & Esports

Here’s what marketers need to know about Roblox Developers Conference 2024
Gaming & Esports

Why most — but not all — Esports World Cup stakeholders consider the event a success
Gaming & Esports

Why the US Open is building a tennis metaverse inside Roblox
Gaming & Esports

Why Riot Games is leaning into DEI as other brands pull away
Gaming & Esports

Car brands from BMW to Volkswagen lean into in-car gaming
Gaming & Esports

How creator-owned teams are shaking up the esports industry
Gaming & Esports

Why Wendigoon and other creators are taking talent management into their own hands

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