Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Looking Back/Ahead to 2024

What will it take to get brands to increase their gaming spend in 2024?
Looking Back/Ahead to 2024

El resumen: Un año después, el equipo de marketing de videojuegos de TikTok no se va a ninguna parte
Looking Back/Ahead to 2024

The Rundown: One year in, TikTok’s gaming marketing team isn’t going anywhere
Gaming & Esports

Cómo Paramount y Scopely utilizan un videojuego de servicio en vivo para mantener el interés de los fans de Star Trek
Looking Back/Ahead to 2024

The cynic’s guide to esports in 2023
Gaming & Esports

How Paramount and Scopely are using a live service game to keep Star Trek fans engaged
Gaming & Esports

What G2’s strategic partnership with Version1 means for esports mergers in 2024
Gaming & Esports

Why a top Fortnite Creative studio sees opportunity in Roblox
Gaming & Esports

Así es cómo la asociación de Lego con Fortnite se ensambla como ejemplo de marketing de marca de videojuegos
Gaming & Esports

Here is how Lego’s partnership with Fortnite stacks up as an example of video game brand marketing
Looking Back/Ahead to 2024

Por qué el primer tráiler de Grand Theft Auto 6 podría ser el mayor momento de marketing de los videojuegos de 2023
Looking Back/Ahead to 2024

Why the first Grand Theft Auto 6 trailer might be gaming’s biggest marketing moment of 2023
Gaming & Esports

Alienware wants to make endemic esports brand partnerships cool again

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