Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Gaming & Esports

Why Kai Cenat’s record-breaking subathon was a double-edged sword for Twitch
Gaming & Esports

Buoyed by Roblox’s rise, agency holdcos express confidence in gaming for 2025
Gaming & Esports

Roblox’s Shopify integration has entered a closed beta test, highlighting the platform’s e-commerce opportunity
Gaming & Esports

Why Netflix is using a Roblox world to promote “Cobra Kai” and other releases
Gaming & Esports

Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner
Gaming & Esports

Key takeaways from Digiday’s 2024 Gaming Advertising Forum
Gaming & Esports

Why some creators are livid over the rise of fraudulent behavior in Fortnite and Roblox
Gaming & Esports

Roblox ecosystem appears unmoved following report on inflated numbers and child safety issues
Gaming & Esports

What a new TV show and its parallel mobile game say about the future of entertainment across media
Gaming & Esports

As programmatic rises on Roblox, in-game studios are feeling the competition
Gaming & Esports

Netflix’s gaming arm hopes ‘Squid Game’ adaptation will validate its mobile approach
Gaming & Esports

Why Roblox’s Clip It is using its billion-view moment to launch an ad product
Gaming & Esports

Why political organizers are turning to Roblox to stir up more votes

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