Adstra

Adstra

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What the era of composable identity looks like for brands
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How brands are overcoming three common challenges when implementing new ID solutions
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How advertisers are moving from cookies to a multi-ID landscape
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Why the lines between digital advertising and direct mail are blurring
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Why data collaboration has become a travel marketing imperative
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How accurate and precise data sets drive effective first-party data activation
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Why retail media’s future depends on first-party data integration and accuracy
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Marketers have successfully pivoted to first-party data, but struggle to deploy it