Register now for Digiday’s one-day course WTF is Programmatic for Publishers

The media world is undergoing a wholesale shift from manual processes to automated systems that strip out waste and inefficiency. The earliest instances of this shift caused ripples of fear of commodisation, unsafe environments and a depressing lack of art to go with the science of data-driven product placements. Now, the worldwide programmatic ad market is expected to reach $32 billion by 2017, according to Magna Global.

Digiday is hosting a one-day explainer course on April 30 in New York City to provide publishers with the tools necessary to thrive in this new environment. At WTF Programmatic, we will focus on how programmatic methods can be used to enhance creativity, and we will also examine the impediments to this, through a series of rapid-fire Hot Topics sessions. Digiday events and summits are known for their fast-paced sessions and commitment to direct conversation about the industry.

The WTF is Programmatic for Publishers event is the perfect platform to gain the knowledge required to lead educated conversations with clients about this growing technology and make programmatic work for you.

Leading publishers and industry experts cover the nuts and bolts of how programmatic works, what you need to know and why it matters. Sessions will cover RTB, ad exchanges, viewability (everyone’s favorite!), cross-device targeting, first party vs third party data and review the most talked about trends. Register today.

https://digiday.com/?p=114339

More in Announcement

PATRÓN Tequila, Vaseline and Burger King are shortlisted for the 2024 Future Leader Awards

The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making significant impacts in their respective industries. This year’s nominees, who were required to have 10 years of professional experience or less, have each demonstrated a solid commitment to innovation and delivering results in their respective industries.  […]

Salesforce, TIME and Fortune Media are among this year’s Digiday Media Awards winners

This year’s Digiday Media Awards winners celebrate new technologies and the power of partnerships throughout their digital media campaigns. Themes across 2024’s winners include leaning into a surge in short-form video content as consumption for the format increases, implementing more interactive storytelling and tech like VR and AR, as well as harnessing collaborations for impactful […]

Marvel Studios, eBay, HelloFresh and Peacock are Digiday Content Marketing Awards winners

This year’s Digiday Content Marketing Awards successfully leveraged video content and personalization to craft compelling narratives that resonated with audiences. User-generated content and content collaboration also emerged as priorities as brands looked to expand reach and audience engagement. For instance, in the Best Event category, eBay won for its partnership with Vogue and rapper Ice […]