Ad agency Saatchi & Saatchi and marketing analytics platform MarketShare DecisionCloud lead the pack of 2015 Digiday Signal Awards finalists with four nods each.
The awards, which will be presented for the first time this year, honor the tech platforms simplifying the marketing process for brands, agencies and publishers. In all, 85 finalists were selected from four main categories including ad tech, commerce tech, marketing tech and content/publishing.
The Saatchi & Saatchi Facebook campaigns for 4Runner and Camry are both up for best creative platform, while its Real World Conquesting campaign vies for best mobile advertising platform and location-based app. Its work on Outsell Fuelby Outsell is up against MarketShare DecisionCloud for best predictive marketing platform. MarketShare is also recognized in Cloud Platforms, Attribution Solutions, and Marketing Automation Platforms & Modeling Solutions. In Ad Serving Platforms, the finalists are Qualia, OwnerIQ: Retailer Targeted Marketing, Viant Advertising Cloud, and 33Across Real Platform.
Other finalists included Salesforce Marketing Cloud, AdTheorent, Oracle, and Grapeshot. In all, 85 companies were recognized with finalist entries.
Judges will select the winning platforms based on their innovation and effectiveness, and awards will be presented at a reception on September 24, 2015.
-
Hulu, 60 Second Docs and Comedy Central Digital are Digiday Video and TV Awards winners in 2021
The Digiday Video and TV Awards mark a transformative year for visual content.
-
Barkley, AMC Networks and Major League Baseball are Digiday Content Marketing Awards finalists
Virtually every Digiday Content Marketing Award entry spotlighted the remarkable efforts of creative professionals everywhere as they worked with near-impossible scenarios.
-
DECIEM and Refinery29’s Unbothered are among the Future Leader Awards 2021 winners
Hailing from agencies and brands, publishers and retail, this year’s honorees represent six individuals who are setting the bar remarkably high as they build their careers.
-
SponsoredDeep Dive: How AI steered The Ad Council’s campaigns during crisis
The past year transformed the way audiences respond to advertising. The pandemic, quarantine and social unrest radically altered consumers’ sensitivities, and real-time news cycles made every campaign message fraught with potential pitfalls. As NPR reported in 2020, organizations raced to keep up with the public’s changing perceptions of marketing and what resonated — or fell […]
-
IPSY and Huge are among 2021 Future Leader Awards nominees
The Future Leader Awards — presented by Digiday, Glossy and Modern Retail — are back to spotlight our industries’ most outstanding up-and-comers.
-
Comedy Central Digital, VH1 and Johnson & Johnson top this year’s Digiday Video and TV Awards shortlist
In a year like no other, the finalists for the Digiday Video and TV Awards broke new ground. They made big bets across channels to create and deliver outstanding content despite incredible production constraints.