Ad agency Saatchi & Saatchi and marketing analytics platform MarketShare DecisionCloud lead the pack of 2015 Digiday Signal Awards finalists with four nods each.
The awards, which will be presented for the first time this year, honor the tech platforms simplifying the marketing process for brands, agencies and publishers. In all, 85 finalists were selected from four main categories including ad tech, commerce tech, marketing tech and content/publishing.
The Saatchi & Saatchi Facebook campaigns for 4Runner and Camry are both up for best creative platform, while its Real World Conquesting campaign vies for best mobile advertising platform and location-based app. Its work on Outsell Fuelby Outsell is up against MarketShare DecisionCloud for best predictive marketing platform. MarketShare is also recognized in Cloud Platforms, Attribution Solutions, and Marketing Automation Platforms & Modeling Solutions. In Ad Serving Platforms, the finalists are Qualia, OwnerIQ: Retailer Targeted Marketing, Viant Advertising Cloud, and 33Across Real Platform.
Other finalists included Salesforce Marketing Cloud, AdTheorent, Oracle, and Grapeshot. In all, 85 companies were recognized with finalist entries.
Judges will select the winning platforms based on their innovation and effectiveness, and awards will be presented at a reception on September 24, 2015.
VGTV, PinkNews and Anzu.io are finalists for this year’s Digiday Media Awards Europe
This year's Digiday Media Awards Europe finalists proved that video continues to be a powerful medium for brands to use. Throughout the entries, it was also evident that ad-tech platforms are making a splash and that digital product innovation is growing.
In The Know, Vox Media, Insider and theSkimm are among this year’s Digiday Media Awards finalists
Innovation, audience insights, growth and community emerged as a few of the themes among this year’s Digiday Media Awards shortlist. The submissions made it clear that branded content continues to stay relevant and it seems as though it’s here to stay.
Fenty Beauty, e.l.f., ViacomCBS and The Washington Post are among this year’s Digiday Content Marketing Awards finalists￼
The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing.
SponsoredConsumers expect brands to be authentic in their DE&I commitments
Sponsored by Amazon Ads With consumers looking to brands to take stances on global and social issues that impact their lives, it’s hard to argue the important role brands play in our society. With this great opportunity also comes great responsibility, and consumers are paying attention. New research commissioned by Amazon Ads with Environics Research […]
Peace Out Skincare, BetterUp and Holler are among 2022 Future Leader Award nominees
The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders across media and marketing, fashion, beauty and retail.
PMG, Zenith and UM are on the shortlist for the first Digiday Media Buying and Planning Awards
The Digiday Media Buying and Planning Awards will recognize the agencies that have grappled with updates to the traditional business model brought forth by the pandemic while remaining focused on demonstrating their value to brand clients eager to bring efforts in-house.