Ad agency Saatchi & Saatchi and marketing analytics platform MarketShare DecisionCloud lead the pack of 2015 Digiday Signal Awards finalists with four nods each.
The awards, which will be presented for the first time this year, honor the tech platforms simplifying the marketing process for brands, agencies and publishers. In all, 85 finalists were selected from four main categories including ad tech, commerce tech, marketing tech and content/publishing.
The Saatchi & Saatchi Facebook campaigns for 4Runner and Camry are both up for best creative platform, while its Real World Conquesting campaign vies for best mobile advertising platform and location-based app. Its work on Outsell Fuelby Outsell is up against MarketShare DecisionCloud for best predictive marketing platform. MarketShare is also recognized in Cloud Platforms, Attribution Solutions, and Marketing Automation Platforms & Modeling Solutions. In Ad Serving Platforms, the finalists are Qualia, OwnerIQ: Retailer Targeted Marketing, Viant Advertising Cloud, and 33Across Real Platform.
Other finalists included Salesforce Marketing Cloud, AdTheorent, Oracle, and Grapeshot. In all, 85 companies were recognized with finalist entries.
Judges will select the winning platforms based on their innovation and effectiveness, and awards will be presented at a reception on September 24, 2015.
More in Announcement
Digitas, Five Below and January Digital are among the 2026 Future Leader Awards Winners
This year’s Future Leaders winners show how a new generation is redefining business impact. They are turning once-tactical roles into growth engines, using data and performance insights to drive measurable results while applying innovation to solve practical challenges. Just as importantly, they are building trust through authenticity and audience-first thinking, while leading beyond their formal […]
Uber, Time and eos are 2026 Future Leader Awards finalists
The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders making a significant impact in their industry, with 10 years of experience or less. This year’s finalists represent a new wave of leadership defined by forward-looking strategy and cross-functional execution. Their work is grounded in measurable outcomes, delivering […]
YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners
This year’s winners highlight how brands are reshaping video and TV through storytelling, collaboration and technology. Campaigns leaned into emotional narratives and creator partnerships to build deeper audience connections, while advances in ad tech and other emerging tools enabled more seamless integration with content. Across platforms, social video played a central role in driving engagement […]