Food52, Salesforce and Planned Parenthood are among Digiday Awards winners
Food52, Salesforce, Planned Parenthood and more took home the first 2019 Digiday Awards.
Food52 won Best Product Launch Campaign for the rollout of its first in-house DTC line Five Two. Now the most popular brand in the Food52 Shop, Five Two churns out household items that directly reflect the input of their audience, which is 13 million strong. The line, now featuring 10 products, is created with input from surveys, community events and the almost 30,000 opt-in members of the Five Two Design Team.
Best Use of AI has gone to Planned Parenthood Federation of America and Work & Co, who teamed up to develop an AI-powered sex education chatbot named Roo, who would replace typical teen education content and give teens a confidential forum for asking the questions they necessarily wouldn’t in the ordinary sex education format. In under eight months, Roo has had over 1 million conversations.
Also taking home an early win, this for Best Branding B2B Campaign, are Salesforce and content creation and distribution agency Mahlab. The pair developed a strategy that would engage the six core Salesforce audiences across formats like blogs, infographics and reports that not only discussed best business practices but the importance of CSR and equality. This content prioritizes purpose over profit but directly feeds the Salesforce marketing pipeline.
Twelve winners have been pre-announced, with eight categories still remaining. The final eight will be revealed at the Digiday Fall Awards Gala, which will take place at The Lighthouse in New York City on Nov. 14. These remaining seven include Best Use of Social, Best Use of Video (sponsored by Tubular Labs), Best Branding Consumer Campaign, Multi-Platform Campaign of the Year, Most Innovative Publisher, Creative Agency of the Year, Media Agency of the Year and Brand of the Year.
See the full list of pre-announced winners below.
Best Creative
Buffalo Wild Wings and The Martin Agency – Jewel Stool
Best Use of Mobile
Sabio Mobile, Starcom and Bimbo Bakeries USA – Oroweat Hispanic
Best Use of AI
Planned Parenthood Federation of America and Work & Co – Roo
Best Product Launch Campaign
Food52 – Five Two
Best Social Good Campaign
24sata – Gone, But Not Forgotten
Best Branding B2B Campaign
Salesforce and Mahlab
Media Plan of the Year
Arena Media Spain and Advance / Affinity Petcare – Pet Talks
Video Campaign of the Year
U.S. Air Force and GSD&M
Search Campaign of the Year
Reprise Digital – New Coke’s Limited-Edition Comeback
Audio Campaign of the Year
UM UK and A Million Ads – Dynamic Muddle Prevention
PR Campaign of the Year
Moxie Communications Group and Rockets of Awesome – #TheAwesomeChallenge
Social Media Team of the Year
Crunchyroll
More in Awards
Announcing the 2026 Digiday Top Workplaces
Digiday Top Workplaces is an annual list recognizing the best companies to work for across media, marketing and technology. The companies recognized this year are setting the standard for what strong workplaces look like: those that lead with purpose, put their people first and shape the future of work in ways that strengthen the business. […]
Ford, Amazon Prime Video and Pokémon are among the 2026 Digiday Content Marketing Awards finalists
This year’s Digiday Content Marketing Awards finalists are creating interactive experiences and leaning on immersive storytelling to foster loyal audiences and build deeper connections. Dedicated channels and content ecosystems are enabling brands to better service niche audiences, while localization and multilingual content are helping brands connect with consumers worldwide. Finally, cross-platform strategies allow advertisers to […]
Uber, Time and eos are 2026 Future Leader Awards finalists
The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders making a significant impact in their industry, with 10 years of experience or less. This year’s finalists represent a new wave of leadership defined by forward-looking strategy and cross-functional execution. Their work is grounded in measurable outcomes, delivering […]