It’s a promising awards time for publishing startups, and nowhere is that more in evidence than this year’s slate of finalists for the Digiday Publishing Awards. Business Insider property Insider garnered two nominations.
Insider is up for Best New Vertical and Best Use of Instagram. Launched in 2015 and ramping up its efforts in early 2016, Insider was born out of BI’s desire to be where its readers are: on social platforms. “We are very deliberately launching on social first,” BI president and COO Julie Hansen said in September 2015.
Digiday Publishing Awards judge and Men’s Health editor-in-chief Matt Bean shared his thoughts on the category after the final judging took place: “I really enjoyed [this] category — I think these new niche brands are the way of the future. So much smart thinking, great design, too.”
Other contenders in the Best New Vertical category include BuzzFeed’s Tasty property, Vanity Fair’s “The Hive,” Yahoo Esports and The Player’s Tribune, former New York Yankees shortstop Derek Jeter’s publishing platform for professional athletes to share their unfiltered thoughts and experiences.
Technology will also be a focus at this year’s gala. The finalists for Best Use of AR/VR category include both startup and legacy publishers: The Hook’s 360-degree VR experience for The Blair Witch, McClatchy Video Lab and Save Mart’s “Big Red” VR experience, CNN’s Courageous Studios, the Financial Times’ “Hidden Cities” series with Google and Allure’s augmented reality app “Unbound” are all finalists in this category.
See the complete list of finalists by clicking here.
The winners will be announced at the Digiday Publishing Awards Gala on March 23 at the Diamond Horseshoe in New York City. Tickets can be purchased here.
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?